Without a sales funnel strategy, you are basically setting your marketing dollars on fire.

In this week’s first episode of Small Business Builders TV, learn the 3 critical components of your sales funnel.

Why do you need a strategy?

I have a favorite saying, you can either have a plan or you can plan on making a lot of mistakes.

Setting up your sales funnel requires a plan.

But, it doesn’t have to be complicated and filled with spreadsheets and craziness. 

You just need a simple plan that takes your leads from point a to point b. Otherwise, your new leads will get lost along the way and you will never turn them into customers.

You see the point of a funnel is to attract all kinds of people that could benefit from your offer.  But, let’s face it, not everyone is going to be a good fit.  In fact, a good chunk of those people won’t.

That’s why it’s called a funnel.  So you can filter out the people who either you don’t want to work with, they don’t want to work with you, they aren’t ready to work with you or they will never work with you.

Which is a-ok. Because there is plenty of everything for everyone.

What do you need in a sales funnel?

A way to bring people into the fold.

To start and continue a conversation so you can build their trust in you.

A process to move them toward purchasing your service or product and communicating how to get started.

That’s it.

It’s pretty simple really.

This week’s quick video tip gives you some specifics, so be sure to check it out.

Want to talk about this episode? 

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