Etsy is Killing it with their holiday commercials.  

In case you haven’t seen one yet – there are two specifically that are tearjerkers.

The first is a young man who is coming home with his partner for the first time and you get to watch his uncertainty and out of placeness (is that a word?) as he navigates his first Christmas with this new family.  He is gracious and kind and there are obvious attempts to include him.  But then it comes to the time of opening gifts.  Everyone is gathered around the tree and has a present in hand and you can just feel in your heart the trepidation of “will I be the only one who doesn’t have a gift to open?” when suddenly the “dad” of the scene arrives with a gift as he announces “we didn’t forget about you.” He opens the box to find a handmade ornament drawing of him and his partner.  Cue the kleenex.  Seriously.

I let you find the other one on YouTube with the grandma.  

These commercials work.  They are highly engaging and tug on our heartstrings.

But as a marketer, my brain would not let it go!  Why do they work?  Why do some commercials so easily create a reaction and remain memorable when others are easily forgotten?

So I pulled up my big girl pants, removed my mascara, and pulled out a giant box of puffs plus to unravel the mystery, and dissect the success formula and I share it all with you in this week’s ACC-TV episode.

There are three main reasons that these commercials work.  I cover all three in the episode and what’s surprising, is that none of them are surprising.  Check out the tried and true methodology to enrapture your audience during the holidays or any time of year by borrowing a playbook from the experts.  You can watch Episode 8 here.

As always, I’ve also included a bonus tip which you can find at the end of this week’s episode of ACC-TV.

I want to hear from you!

Which commercial has you tearing up this holiday season?  Send me a DM over on Instagram and tell me about it.