I’ve got some bad news, NO ONE is reading your emails.

If this is you ⬆️ ⬆️ ⬆️

 or

If you aren’t sure if anyone is reading your emails, then this week’s episode of ACC-TV, is for you.

I share the three most common reasons that email marketing fails, and I give you three quick fixes to gain traction, stand out in the inbox and finally start getting some of that big ROI I keep talking about.

You know an ACC-TV episode wouldn’t be complete without a bonus (stay tuned for that at the end of the episode!)

The problem children:

I get it, you’re a business owner, not a marketer.  But if you are:

1. Not creating a clear path for your customer to follow.
2. Have too many calls to action and are confusing your customers
3. Or, are jumping to a sales conversation too soon (think used car salesperson)

then, it’s no wonder your email marketing isn’t working.

Email marketing is just like any other sales conversation, it requires some work, strategy, and most of all time to build a relationship.  Most long-term relationships don’t happen overnight.  The term sleazy salesperson exists for a reason. Follow these three tips to get traction faster with your email marketing. 

This episode is coming out at the best time for you – the holiday season.  Try one of these out and see if it boosts your holiday sales.

#1 – Create breadcrumbs for your customers to follow.

What seems intuitive for you, will not be second nature for them.  In this episode, I give a few real-time examples of how this would look. The short version is you want to lead your subscriber down a path that meets their needs so that the logical conclusion is to buy your stuff.  Without that path, they will wander off, get distracted, and never make it to the finish line.  Every piece of marketing you create MUST lead somewhere if it isn’t, then don’t waste your time.

#2 – Stick to one CTA (Call to Action)

This is one of the biggest mistakes I see business owners make.  They either don’t have a call to action at all (see above) or they have too many.  Go here, no here, no wait, here.  When you give your audience too many choices – they are overwhelmed and they would rather just walk away than spend the time figuring out what you want them to do or what they need to look at to move forward.  Stick to one and you will IMMEDIATELY start seeing traction.

#3 – Take the time to build the relationship.

Most small businesses are familiar with networking.  As a business owner, you network to build relationships.  Everyone is wary of the one-timer who shows up, tries to push their stuff (including their business card in your face), and fast track it to sales.  It feels gross in real life, and even worse in your inbox.  I show you lots of examples in this episode of what not to do and even give you the opportunity to send your email to me for the opportunity for a makeover. Taking the time to build relationships, both online and in-person is the key to every successful business.

Don’t miss this week’s bonus tip and the email examples that are covered in Episode 7 of ACC-TV.

I want to hear from you!

What is your biggest email frustration?  Connect with me over on LinkedIn and let’s talk it out.