3 Email Marketing Strategies That Increase Sales

If Your Emails Aren’t Generating Sales, This Could Be Why

Email marketing can be one of the most powerful tools in your promotional toolbelt.  But, if you aren’t incorporating these three critical elements, you aren’t taking advantage of the revenue possible with email.

In this week’s episode of ACCTV learn the 3 proven marketing strategies that increase sales, help you stand out from the competition, and build long-term relationships with customers that generate referrals and additional business.

Discover these three easy-to-implement tactics that will empower you to build trust with cold subscribers, deliver content that is relevant and consumable by your audience and keep your email subscribers engaged and interested in your emails so they look forward to having you show up in their inbox each way.

1. Create and Build Trust With Your Emails

Using authenticity, your personality, conversations, and storytelling you can easily build rapport and credibility with your cold subscribers.  Building a relationship with people who don’t yet know you can be more difficult than those who are familiar.  But it isn’t impossible and the extra effort is well worth the long-term benefits.  Storytelling specifically is a VERY powerful proven tactic to get people to remember who you are and what you do.  So much so that they often share the story with others.  

2. Deliver Customized Valuable Content

The best way to differentiate yourself from your competitors is to become THE person who is known for being in the know.  When you can deliver specific content to your subscribers that they essentially ask for – you become memorable.  In fact, more often than not you become the top-of-mind solution when they are ready to solve their problem.  Creating and delivering specific content doesn’t haven’t too time-consuming or complicated.  In Episode 27 learn the system for delivering content easily based on your audience’s preferences without having to stay on the creation hamster wheel.

3. Consistency Counts

Showing up consistently in the inbox is the number way to increase the percentage of sales that result from your email marketing.  The majority of businesses don’t show consistently. Then they mysteriously appear when they are ready to sell only to be greeted by crickets and unsubscribe.  When you prepare your audience and set expectations for when you will email, how often, and what your subjects will be – you are setting yourself and them up for success. Consistency always enables you to get regular feedback from your audience so you can be sure you are delivering the most wanted content in a timely manner. Last but not least – a good list scrub regularly will also ensure that your message is getting in front of the right people at the right time.  More on scrubbing your list in a future episode.

Learn all the details in this week’s episode of ACC-TV on how to make email marketing your strongest business ally.

Don’t miss the bonus  – watch the entire episode here.

Which one of these tactics will you implement into your email marketing strategy?

Share your goal in the Small Business Builders Facebook group so we can cheer you on.

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