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Keeping Your Emails Out of the Junk Folder

If you’re like most business owners, you work hard writing emails to send to your list.

Likely you pour blood, sweat, and tears into those words.

But, what if your audience never lays eyes on them because they are stuck in the spam or junk folder.

Cue the horror music.

It happens to the best of us. 

If you’re like most business owners, you work too hard on creating those emails to have them be ignored.

Three simple things can help you ensure that your emails are getting seen, opened, and are helping you build a relationship with your new leads/friends.

In this episode of ACC-TV, I share the 3 things that are working now in 2021 to ensure that your emails reach the people you created them for. Here’s the skinny on what you can expect in this week’s episode.

1. Be Proactive. When you plan for success, something crazy happens – you succeed.  

The same is true for your audience.  When you prepare them for what is coming, the roadblocks they may encounter, etc. with your emails – you prepare them to look for your email and avoid any hiccups along the way.  I share a few bonus tips in the episode to help you guide them to finding your emails if they do end up in the SPAM folder.  Check it out here.

2. Use a real email address.

You would NOT believe how many people use made-up email addresses when sending information to their email list. I know that isn’t you – because you’re on the straight and narrow.  But, using a viable and secure email address is REALLY important if you want your emails to be seen.  Using your real name, even if it’s just your first name, lets people know a real human is sending the email.  I share a few other ideas on how to ensure you’re emails are secure and sending the right first impression.  Check them out in the entire episode here.

3. Be Proactive. When you plan for success, something crazy happens – you succeed.  

The same is true for your audience.  When you prepare them for what is coming, the roadblocks they may encounter, etc. with your emails – you prepare them to look for your email and avoid any hiccups along the way.  I share a few bonus tips in the episode to help you guide them to finding your emails if they do end up in the SPAM folder.  Check it out here.

I also include a bonus tip but you’ll have to listen to the entire episode to get the details.  During the bonus portion, I let you know that there is a free checklist that will help you out. You can grab your copy here.

Last but not least – test out your emails here to be sure that you are not adding spam words to your emails accidentally.  Those could trigger the junk settings in popular email platforms like Gmail, Outlook, and more – better safe than sorry I always say.

What was your biggest takeaway from this episode?

Come and tell me over in the Small Business Builders Facebook group.

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