the 5 MUST Have Emails To Include In Your Welcome/Nurture Sequence
You’ve done the work, and started building your list.
The free download you created is started to take off.
New subscribers are getting an email with the freebie you promised.
And then . . . nothing.
Most entrepreneurs do a great job of creating at least one email to send to their new subscribers.
But if you aren’t sending at least four additional emails – you are casting your fishing line in the pond, setting your pole down, and walking away.
Relationships in real life and online, take time and effort.
You have an immense opportunity to get to know your customers in the welcome or nurture sequence.
Today’s ACC-TV episode shares the 5 MUST have emails to include in your welcome series.
These emails will cover all the bases in your email marketing, including introducing your product or service to your brand spanking new contact. In a way that isn’t salesy, has them intrigued by what you do and how you do and it and ready to take the next step in the sales journey with you.
Email 1 – Deliver Your Freebie
This is your opportunity to reiterate the small problem your free gift offers your potential customer and how they can get a quick win by using the resource you give them. It’s also a chance for you to talk about other things that might come up and why they might want to get some additional help before tackling the problem on their own. Lastly, you’ll want to use this email to let your audience know how often you’ll be communicating with them in the coming days and weeks, and beyond.
Email #2 – Problems and Solutions
People subscribe to an email list because they have a problem they think you can solve. This could be something as simple as getting a discount on tonight’s dinner order. The problem – they need dinner delivered. Additionally, five people need to eat. Three of them are teenage boys that eat A LOT! Any help with cost reduction in the food arena for families with teenage boys is GREATLY appreciated. Even better if you don’t have to think about what to cook. So, heck yeah – give me the coupon. The coupon shows up in the email and the next day you get another email that introduces a longer-term solution to dinner mayhem. What if you never had to worry about what to make for dinner again? Our monthly dinner club helps families plan meals at home, partners you with other restaurants and puts dinner on the table every night – teenager approved. This email identifies their dinner conundrum and gives them an introduction to how their nightly problem can be solved. But notice it all ties back to the product they are selling – dinner and it isn’t pushing the product yet. This email builds rapport and deepens the relationship.
Email #3 – Results
This email is your chance to talk about your happy clients, to introduce your new subscriber to the possibility of results they can expect to see with your product or service, and enables you to share case studies of success. This builds your authority and begins to chip away at unspoken doubts your audience may have about the solution you presented in email #2. Using the restaurant example again – you can use a testimonial from a dinner club member that speaks to the transformation that has happened at her house since joining. For example, “All three of my teenagers now know how to make pasta and add the sauce prepared and purchased from the dinner club. They wouldn’t even go into the kitchen before and now I can’t get them out of the kitchen. I never knew dinner could be so easy.” – Betty, Happy Mom and Dinner Club Fanatic
Watch the entire video episode to get emails #4 and #5. You can watch the entire episode here.
The BEST news about setting up this email series is that once it is created it will continue to work for you in the background as your email list grows.
It’s a great way to build rapport, gain trust and stay in front of your new lead without having to expend a ton of extra effort.
Do you have all 5 of these emails included in your email welcome series? Which one will you be adding?