facebook

How To Launch Your Digital Course To A Warm Audience

Watch This Week’s Episode of ACC-TV

There is nothing worse than launching your course to crickets

And having no one buy.  

It sucks and I know first hand because I’ve been there more than once.  Ugh! Gut punch!  But, there is DEFINITELY something you can do to prevent it from happening in the first place or for your next launch.  Check out this week’s ACC-TV episode here to get the 3 tips on launching to a warm audience.

Your email list is powerful, even more so when you are ready to sell.

Your email list is swiftly becoming the one asset of your marketing that you own.  With upcoming privacy changes, you can bet the big guys will come out shooting with new changes that will impact the way you market and grow your audience.  This isn’t a bad thing, and they have every right to do so (they are in it to make money after all!) But it also means you must be smart about the end game of your marketing strategy.  This week’s episode teaches you how to grow an engaged email list so that when you are ready to launch your course, you have people listening and waiting to buy.

1 – Warm vs Cold Email Subscribers.

A warm email subscriber is filled with people that you communicate with regularly.  Not just send a holiday card to and then a bill for your services. Yuck!  That feels like you’re paying taxes, not starting a business relationship.  The key to having people ready and waiting for your product launch is continuing a conversation with them.  I cover the 3 mistakes people make with their email list and creating a warm ready-to-buy audience here.

2 – Stop creating crappy lead magnets

Lead magnets are no longer a commodity.  They are a dime a dozen – especially the crappy ones.  People are smart, they know if they sign up for your lead magnet that they are going to get emails from you.  But if you send them a resource that doesn’t help them or that is useless, then – they will unsubscribe quicker than you block one of those car warranty calls on your phone.  In Episode 14 I share three ideas to gather intel on what your people want so that you can deliver a lead magnet that people not only want but will tell their friends about.

3 – Stay in touch.

As I mentioned before, the key to having an audience primed and ready to whip out their credit card when your course launches is staying in touch.  This is the #1 thing I see go wrong with course creators and my clients.  They build out their website, create a lead magnet, spend money on ads and launch their course and then they don’t email their audience again until it’s time to launch.  It’s like walking onto a car lot and having every salesperson approach you and offer help when all you want to do is try and figure out what kind of car you actually want. They start talking deals and bonuses and leather interior and you don’t even know if you want a truck, an SUV, or a convertible.  Don’t be that guy (or gal).  Get to know your peeps and give them what they want.  How do you do that?  Keep in touch with them.

As always, there is an easter egg (read bonus – yes I live with 3 teenage boys) in this week’s episode too. You can find that here.

I want to hear from you!

Where are you with your email list growth for your online course?  Connect with me over on LinkedIn and let’s talk it out.

7 Steps Download Image

7 EASY STEPS TO GET MORE CLIENTS YOU LOVE NOW!

 

Looking for more clients you love to work with?

This quick and easy Treat Sheet will help you align with those people you want to connect with most and turn them into paying clients quicker.

 

You have Successfully Subscribed!

Save Money, Time & Frustration

 

5 MUST Ask Questions to get more clients, make more money and be the person everyone knows & remembers.

 

Check your email inbox for further instructions.

5 Star Website Review

5 STEPS TO CREATE A 5 STAR WEBSITE RATING!

 

Make your website earn it's keep!

 

You spent a lot of time, money or both on that website of yours. Wouldn't it be great to know if it's worth it's weight in gold? This resource will help you rate your website to make sure it's a 5 Star Experience for your visitors.

 

You have Successfully Subscribed!

001 Download Brand Values Worksheet

Free Values Download

 

Identify your brand values and attract more clients you love!

 

Aligning with your "why", connect to what you stand for and you will attract more clients, faster and become the talk of the town.  This download will help you get started.

 

You have Successfully Subscribed!

6.5 steps to attract more leads and sales download

82% of Small Businesses Fail Without A Great Sales Funnel!

 

Yours doesn't have to.

With our Simple Sales Funnel Guide create your online sales funnel, attract more leads and turn them into paying clients quicker.

 
 
 

GDPR

You have Successfully Subscribed!

5 Days to an Irresistible Free Download

September 21st-25th

 Is your free download forever on your to-do list? What if you could get it done in 5 Days and check it OFF of your to-do list? You can! The bonus, you will avoid email list envy because you will FINALLY be growing your list!

GDPR

You have Successfully Subscribed!

5 Days to FINALLY Create Your Opt-in

August 1st-August 31st

 Let's face it, you need an opt-in. EVERYONE needs an opt-in if they are in business today. But if yours is forever on your to-do list, I've got a solution for you. Let's FINALLY get it done in 5 Days and you can forever more check it OFF of your to-do list. Added bonus it will finally start earning it's worth by growing your email list.

Including a LIVE Training on Friday August 9th at  12pm ET

You have Successfully Subscribed!

Sign Up To Be Notified

When the Simple Marketing System Program Opens

Winter 2020

 

 
 
 
 
 
 
 
 
 
 
 

GDPR

You have Successfully Subscribed!

Not knowing who you're talking to is KILLING your sales & marketing

 

Get CLEAR now!

With my Ideal Client Worksheet and know who, where and how to talk to the people you want to help. Saving you time, money and eliminating frustration and overwhelm.

 
 

GDPR

You have Successfully Subscribed!

the email marketing uprising image

Turn Boring Ignored Emails Into Inbox Eye Candy

Live Training

April 21st, 2021

9amPT/10am MT/12pmET

GDPR

You have Successfully Subscribed!

2021 Marketing Bootcamp Waitlist

Get on the list and be the first to know when registration opens!

GDPR

You have Successfully Subscribed!

2021 5 Days To Your Irresistible Opt-in Challenge Waitlist

Get on the list and be the first to know when registration opens!

GDPR

You have Successfully Subscribed!

5 Reasons Your Online Program Isn't Selling

Online Courses Are On Track To Be A $275B Industry

 

People Are WAITING For YOUR Course

Learn why most courses never see one student and use my 5-Step Proven System to Polish Your Marketing and Tune Into Your Share Of The Market So You Create The Impact, Revenue & Freedom You Deserve. 

 

 

GDPR

You have Successfully Subscribed!

5 Steps To A Winning Marketing Strategy

Your step-by-step plan to Attract new leads, Building Relationships, Convert More Customers and stop wasting time and money on marketing that stresses you out and doesn't work.  

GDPR

You have Successfully Subscribed!

Pin It on Pinterest

Find this helpful?

Please share it with a friend.