Without a sales funnel set up, you WILL NOT sell your course.

If you are frustrated because you have launched your course and no one bought

or

You haven’t launched your course because you fear no now will buy

Then this week’s ACC-TV episode was made for you.

Sales funnels don’t have to be complicated.  In fact, there is a simple ABC formula that will ensure you succeed every time.  In this week’s ACC-TV episode, I teach you the formula to use in every sales funnel you create so that you see success and can stop wasting time, money, and energy trying to get people to enroll.

And you know an ACC-TV episode wouldn’t be complete without a bonus (tune into the end of the episode for this week’s bonus!)

Marketers want you to believe that sales funnels are complicated.

But, they really aren’t if you have the formula for success and a heads up on roadblocks to avoid. Following this simple ABC formula will ensure that you prepare yourself for success and sales every single time.

A – Attract.

Step one is attracting new leads to you and your course.  More often than not course creators focus on creating a course – not on finding buyers.  When it comes time to sell,  they are met with crickets and disappointment.  This is why focusing on attracting new leads and building an audience is critical to your success.  In the episode, I teach several ways to attract an audience including:

• Creating free content
• Building a following on social media
• Research different podcasts and video shows that you could be a guest on
• Networking with other businesses who have similar audiences
• Speaking on live and virtual stages

and that’s just the beginning.  Attracting an audience requires putting yourself out there to become known as an expert.  It’s even better if you do this step before you launch your course.  In the episode, I share the #1 mistake most course creators make during this step.  Tune in here so you can avoid that complication.

B – Build.

This step is critical because sales are made when you build trust. To grow trust you must nurture and grow the relationship.  This is harder to do in an online environment, but still very effective.  When you get to know your new leads, you understand them even better than they understand themselves.  They then begin to trust you.  Making it even easier for you to put your course offer in front of them because you know what they need and they are ready to buy.  Building the relationship takes some initial effort – because all relationship building takes time. But it also ensures long term success and happy customers who turn into raving fans.  Some great ways to build the relationship are:

• Create a free resource that your lead can download
• Give them a reason to spend more time on your website (blog posts, articles, etc.)
• Engage with them on social media
• Send them a message to get to know them better
• Offer free training via webinar
• Provide a content upgrade that takes them through the next step
• Get on a sales call with them

There is a giant speed bump that many course creators hit when it comes to this step.  Be sure to watch the entire episode so to avoid it.

C – Customer (conversion).

This is obviously an important step in the formula.  You must sell something to someone or you won’t make any money or be in business very long.  Taking your lead through the buyer’s journey (sales funnel) must lead to you selling something.  Just like any other sale from a pack of gum to a new home, you must have a process in place to sell your course.  I share the #1 issue stopping you from selling your course in the episode as well as a bonus.  Tune in so you don’t miss a thing.

I want to hear from you!

What is your biggest frustration as a course creator?  Connect with me over on LinkedIn and let’s talk it out.