Bad headlines are killing your sales!

In this week’s episode of ACC-TV, I give you 3 tips to help your emails stand out in a crowded inbox so that more people open, read, and click on your emails. Helping you convert more people into customers.

The inbox is CROWDED

Most people wake up to an average of 50 new emails every morning.  Seriously, who are these people that email in the middle of the night?  Get some sleep man!

Regardless, if you have that many emails in your inbox, so do your potential customers.

The bad news is, you have to find a way to stand out so that you can get your email opened in that sea of other emails.

Here are some tips to get you started.

Tip #1 – Grab their attention by using emojis, numbers, or characters in your headlines.

Thinking outside the box is the only way you will get noticed and get some traction with your email marketing.  If you take out your phone right now and open up your email, which emails stand out to you right away? 

Senders grab your attention right away.  Those are the emails you notice first. The easiest way is to stand out is to do something different than everyone else. 

In Episode 7, I share some pitfalls to watch out for, so be sure to watch the video so that you have a heads up.

Tip #2 – Ask a question and open a story loop

This is a BIG marketers trick that is so easy to pull off.  The key is to ask a question that can only be answered by clicking on the email.  Everyone loves a story.  When you know your audience well, it is easier to create subject lines that are enticing.  This can take a little bit of research, but it is SO worthwhile because these headlines and emails often lead to quicker sales and higher price points.

Tip #3 – Avoid SPAM words and the SPAM filter

The SPAM gods are not messing around.  There are over 350 words that will get you sent to the SPAM folder and keep your most pressing email from your future customers.  That’s a LOT of dang words.  But, being aware of those words is critical.  Some of the examples I gave in the episode include avoiding words like “free”, “guaranteed” or “limited time”. I made mention of the 350 SPAM Words To Avoid resource that you can grab to help you stay on track and out of the trash or junk bin (find the link for that download below).

Don’t miss this week’s bonus tip and the email makeovers that are covered in Episode 7 of ACC-TV.

I want to hear from you!

What is your biggest email frustration?  Connect with me over on LinkedIn and let’s talk it out.