If you want to grow your business, then grow your email list.

You’ve heard it once, maybe you’ve heard it multiple times – but without an email list, you don’t have control of your marketing. If you don’t have control of your marketing it’s hard to generate new leads, if not impossible.  If you are generating new leads, well, you aren’t generating business.

But what they don’t tell you is that growing an email list takes work.

Here’s the deal, in life, in business and anything worth having you have to put some effort and action into attaining it. Does it have to be hard? No. But it does take consistency and commitment. Episode 95 gives you 7 strategies to quickly grow your email list.  I challenge you to pick just one and take action with that choice today. Not tomorrow. Not next week. Today. Even if it’s just a small step. To get all 7 tips as well as some keen examples, listen to the entire episode here.

1. Create an email course. 

This is your opportunity to showcase some of your expertise and teach your audience one thing they are dying to know. Some people worry about giving away the farm, but, if you look at this as giving away a sample of milk so they want to join the milk club – then you’re closer to the truth. I give some great examples in the episode, but thinking about one thing that would give your audience a quick win and then breaking it down into steps sent via email is a GREAT way to grow your list. I’ve done this one and had great results in adding qualified leads to my list.

2. Create a template.

You know you have that one task that you do over and over again. It’s repetitive and likely second nature. Well, there is someone out there that would love to know how to do that task and doesn’t know where to start. If you created a template for that task and shared it with them, they would love you forever. Or at least enough to want to see what other tips you’ve picked up along the way. Which they would only learn about by joining your email list.   So think about those things that may make your life and someone else’s easier and create a template for that task.

3. Build a quiz.

Alright, everyone loves quizzes.  This is why everyone on Facebook uses one to suck you into watching their commercials in order to get your results.  You’ve probably taken three already today.  Okay, maybe that’s just me. But regardless, quizzes are hot.  People love to take them and as a marketing tool, you couldn’t ask for a better data collection device and email segmentation tool. The great thing about quizzes is people don’t even realize they are giving you all the data you will ever need to improve your marketing.  I’m trying out some quiz tools so I’ll have an update on those in a future update as well as the results from my quiz as I roll it out.

4. Turn your physical book into an ebook or a piece of your book.

Authors do this all the time.  They will often give you the first book in a series for free to get you hooked and then you end up paying for the entire series because you want to know what happened.  Also, this is a great tool to get your material in front of more eyeballs and build your authority. On the backend, you can ask for reviews and feedback and use that to create whatever it is you’re going to sell them into. Because the reality is you won’t likely make your fortune from book sales. Most published authors are lucky to sell about 30 books.

5. Create a challenge experience.

Just like quizzes, people LOVE challenges.  Why? Because it forces them to take action. Especially if you are engaging, attentive, and offer tons of value.  Similar to running an email campaign, a challenge focuses on one piece of the pie that you offer and helps people overcome a BIG obstacle that they haven’t been able to figure out. If you help them solve that mystery, they become your greatest fans.  Especially if they can measure their success in some way.  To add a cherry on top, celebrate their success publicly on your Facebook Page or in your group.

6. Host a webinar.

You may think that webinars are yesterday’s news because of COVID and everyone being zoomed out. But, the reality is people still want to learn what you have to teach. A webinar gives them the opportunity not only to absorb knowledge but to ask questions and get real-time answers.  It is THE best way to grow your list and even better convert new audiences into sales.  But, there is a formula to succeeding and it starts with, you probably guessed it, giving your audience value. Don’t underestimate the power of a webinar, it can make all the difference between an unengaged list and success.

7. Create a resource list.

This is one of my favorites as it doesn’t require you to create a ton of content. You can put together a list of resources regarding a specific topic and provide it to your audience. For example, if you were familiar with all the different CRMs out there but you were not an expert, you could create a roundup of articles about those CRMs and offer the roundup as your download to grow your list.  This can be a little tricky because you definitely want to provide a resource around a topic that your audience is struggling with.  In other words, don’t create this unless there is a need for it and then be sure that what you pull together is REALLY good stuff.  You see this often at the end and beginning of the year featuring the best and worst of lists.

That’s a wrap for this week.  I would love to hear which of these you are committing to trying in the weeks ahead.  Head on over to the Facebook group and let me know.

What did you learn from this episode? 

Come and tell me in the Facebook Group. Not in the group yet? Consider this your official invitation to join the Small Business Builders Community in the Facebook Group. Small Business owners unite to feed each other with inspiration, information, experiences, and knowledge.

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