90. 4 Step Email Success Formula
If writing an email consistently is not on your “top favorite things to do” list, then this episode is for you!
I know email can be drudgery and at times overwhelming, which is why it often is overlooked. But email marketing has the highest ROI of any other marketing tactic out there. Nearly 400% in fact. But, statistics don’t help you write an email. This is why in Episode 90 of the Feed U Podcast, I share my 4 step email success formula.
This formula has worked for me, and my clients
so I know it will work for you too. I cover the 4 easy steps of the formula on this week’s podcast episode, you can listen to it in its entirety here.
Technically in the episode, I talk about #1 second and #2 first. But, it’s because my outline was screwy. Just didn’t want any confusion when you were listening.
1. Nail your headline.
If you don’t nail your headline and grab your audience’s attention, you’ve lost the game. We have to compete with all the other emails in their inbox. Which means, you have to stand out and get that email opened. Otherwise, none of the other steps in this formula are worth a tic-tac. In this week’s episode, I mention Episode 32 which is all about creating juicy headlines. If you need headline help, give it a listen. But writing a headline is THE most important piece of this formula – which is why I recommend practicing. Practicing comes from creating LOTS of headlines and then choosing the perfect one to include in your email.
2. Personalize your email.
Nobody wants a “Dear Sir or Madam” email. They don’t work, and they annoy people. Treat your audience like it is full of people. In fact, treating your audience like it’s packed full of new friends is your best bet. The more you can personalize your interaction with your audience right off the bat, the better your long term retention and conversion will be. I talk about emotional alchemy in this week’s episode and the importance it can have on your marketing and relationships. You definitely want to tune in to hear about this, it’s a game-changer. I also mention how important knowing your audience is. This free tool will help you research and get clear on them and their needs. Be sure to grab it.
3. Call your people to action.
As though you’ve never heard this one before (chortle chortle). If you don’t call your audience to action, they won’t know what to do next or worse, they will take no action at all. Meaning they fall right out of your funnel. You work too dang hard to get them into the funnel to let them just fall out. So, layout the roadmap for them. In Episode 90 I explain the 3 places people struggle with their Call To Action (CTA). They either put it into the email too soon, they have too many CTAs or they don’t add one at all. UGH, right? Let’s keep it really simple. Add one CTA. Keep it consistent and connect it to your content. If you want more details, listen to this week’s episode for some more samples and ideas.
4. Add a P.S.
I can’t emphasize enough how important the PS is. In the episode, I give an example of unwrapping a package. It was a pretty good analogy (pats self on back) so go check it out. But, why is it so important to add a P.S. Well, here’s the sweet truth that you won’t likely want to hear. People will NOT read your entire email. I don’t care if you are an award-winning author. We as humans have a 7-second attention span. Less than a goldfish, which means we skim and move on. When you add a P.S. at the end specifically with your call to action, you keep them in the funnel and keep their attention. Please please please if you take anything from this episode, add the P.S.
There you have it, the 4 easy steps to creating emails. Are you ready to get consistent and start loving on your audience? Come share your insights in the Facebook Group this week. In the meantime,
Listen to the entire episode here:
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