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86. Making Your Website Sales Funnel Friendly

Making your small business website customer-friendly is a MUST.

How many times have you gone to a website looking for a specific article, product, or answer only to get lost and wander aimlessly? Ultimately leaving you frustrated, walking away or worse spending hours searching out the very thing you CANNOT for the life of you find.  This week’s podcast episode is all about the 3 things you absolutely must have on your website to be effective and get more customers.

I packed a few extra bonuses in this episode at the beginning, wrestled with some teens in the middle of recording and lost my train of thought . . .

But ultimately, I deliver a short and sweet episode covering the must-haves to make your website function as part of your sales funnel and also keep your customers and audience happy and returning regularly.

One of the things I mention in the beginning is the need to have an SSL on your website. One, because it makes your visitors feel secure. Two, because Google gets downright hostile with your search rankings if you don’t have one. I mentioned my favorite hosting company SiteGround, which offers a free SSL with its hosting service. You can check them out here.

1 – Call to Action.

You may be saying to yourself, I have a Call To Action, Alisa. It’s right there and says meekly, “Learn More”. Let’s have a come to Jesus meeting real quick.  NO ONE wants to learn MORE.  They want you to solve their problem, understand their problem, talk about their problem, and ultimately fix their dang problem.  I go into several examples here in the podcast episode of what not to do and ultimately what should be done instead.  But don’t hide your next step from your customers.  They won’t go looking for it, instead, they will go to your competitors. Ain’t nobody got time for that, so let’s buck up little campers and slap that Call To Action front and center.

2 – Connect with your audience -consistently.

Consistently is relative to you and your audience. Some people will connect daily, some people once a month. It will take some trial and error on both sides of the fence to get it right. But set the parameters, communicate, and show up.  Most importantly give value and build the relationship. I go into one of my not secret vices in episode 86 and share the story of one of the people I recently followed who is doing it right.  I also dive into how she is doing a great job with her consistency, her creation of content and how it meets the needs of her audience and last, how it leads to her sales funnel and people buying what she’s shlepping.  I may have gone a bit of tangent here as well, but it’s late in the day and I tend to do that when I am enjoying sharing the scoop with you all.

3 – Collect the “goods”.

The last must-have piece of your website is a way to collect your visitors’ names and email addresses.  There are about a million different ways and ideas to do this. But, it’s critical because if you don’t collect something, you have no way to engage with them, love on them and keep them moving through your sales funnel.  Meaning, your website is a lazy teenager who isn’t doing their chores and you keep paying them anyway.  The point is, figure out a way to gather those email addresses and names so that you can add them and keep them moving through your sales funnel. So that ultimately they buy from you.

I will have a “Create your free download” challenge coming up in May (just a heads up for reading this far!)

 

That’s a wrap for this week.  Short and sweet, the 3 BIG things you need to make your website sales funnel friendly. These are critical now and will be in the future.

Will you be doing a few upgrades to your website?  I’m doing 2 free website reviews over in the Facebook Group this week.  Look for the post and add your comment to have yours reviewed for free.

Listen to the entire episode here:

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