Knowing, living and believing in your business why is essential to staying motivated during the tough times.

You know the times when you want to crawl into bed with your favorite cookie dough and just watch vampire movies all day. Hiding out hoping the world won’t find you and avoiding the “What’s for dinner” pleas coming from outside the bedroom door. Maybe that’s just me.  I was SO confident in my why when I started my business.  But, what none of the experts told me and I had to find out the hard way (over the last year or so especially) is your why evolves. It has too. Everything evolves, seasons, the day into night, babies into children into adults. Nothing is constant but change. So why would your business why evolve as well?

I know it seems like a no brainer, but for some reason, I had convinced myself that mine should stay the same.  BOY was I wrong.

If you’re like most business owners, you had a specific reason for beginning this journey of entrepreneurship.

Most likely, it was to help someone in some capacity and to gain some freedom of time, energy or the boss that stalked you to the bathroom wanting to know every move you mad.e  This week I talk about my journey of entrepreneurship, my original why and how it has been evolving over time. You can listen to the entire episode here.

I also talk about the importance of evolving your why and business to adapt to market changes, your audience, and your passion. If you stay stuck in a rut, you may just stay there and find that you aren’t growing, attracting new people and are flat out bored and uninspired.

This episode is more from the heart and less about specific teaching. But, nonetheless, being clear about why you are doing what you doing is no simple matter. I hope my story, the shifts I have made throughout my business and where I am going will inspire you to take a look at your own why. Perhaps encouraging you to ask yourself the hard question, of “Am I still moving in the direction that speaks to my soul?” If not, I implore you to sit with that question a little longer. Before the burnout begins. Before you find yourself longing for change from a situation you can escape from. And most of all, before you give up completely.

I’ll be back next week with more marketing tips.  In the meantime, if this episode resonates with you, come and share your thoughts over in the Facebook Group.

What did you think about this episode?  

Can you relate to the major shift of your why? Do you have a similar story? Come on over to the Facebook Page and share your business journey. Let’s make it safe to support each other during the highs and lows.

Listen to the entire episode here:

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