facebook}

Listen to this week’s episode:

56. Your Website Through Your Customers Eyes

Your website is your online marketing department!

But is it really making the grade as an employee? According to WordStream user experience accounts for one of the most important factors affecting conversion. Meaning, that if your visitors find it difficult to find what they want on your website, your chance of converting them into a customer is nil, nada, not happening.

But what can you do?

Take a deep breath and don’t panic, I’ve got you covered on this one.  In this week’s episode of the Feed U Podcast, I lay down the 6 top items you need to consider to create an optimal user experience.  I’ve even created a checklist for you with 8 key questions to ask yourself (or your designer) before you push live on that new website or redesign your current site. 

User Experience (UX) is a deep subject, I want to give you what you NEED to know.

There are constant studies being done regarding the impact of User Experience.  A good web designer will be knowledgeable about what is current and what needs to be considered when creating your website.  I don’t want to overwhelm you, I want to inform you. This is why I’m only covering the 6 BIGGIES that you need to keep in mind.  No design degree is required.  😀

During Episode 56, I  share more details on these 6 items.

Listen to the entire episode here, but here’s the summation of what I talk about:

1. Take some time thinking about your menu (navigation)

Is it cumbersome or complicated? What does it look like on mobile?

2.  Do you have a clear Call To Action directing your visitors to the next phase of your sales funnel?

70% of small businesses don’t have a call to action, this is a HUGE differentiator for you and your website. Have you optimized your landing pages?  You can get more information on Landing Pages vs. Optin Forms in Episode 51.

3.  Are you using the power of white space?

White space is critical to give your eyes the opportunity to rest.  Not enough of it and your site will become overwhelming to visitors and they will leave.  (NOT what you want.)  Work with your designer to ensure that white space is a priority in your design.  Also, take into consideration the use of headings (Google loves these).

4. Is your website responsive?

Meaning does it look the same or similar and is it easy to navigate regardless of which type of device (think desktop, laptop, phone, tablet) they are visiting from? If it’s a HOT MESS on mobile, you definitely have some work to do.  Google is penalizing you – YES RIGHT NOW because your mobile responsiveness is not optimal and approximately 83% of your website visitors are immediately clicking away.  This is a PRIORITY.  Get to it, friend.

5.  Are you including SEO search terms in your content?

SEO is a big deal especially if you are trying to increase traffic organically.  Luckily I did a great podcast episode with Mike Michaleson to help you out in Episode 18.  There is even a free guide you can get to help you get started.  You can find that here.

6. You have to have a strategy for your website, just like any other part of your marketing.

Without a plan, you are winging it.  When was the last time winging it actually worked?  I’m guessing not very often, and when it did, it was a fluke.  Some things to stick in your strategy include how are you adding value? How are you connecting your website to the other components of your sales funnel? Are you actually asking people to pay you money?  If not, how come? Are you in the business of charity? (Even if you are a charity, you still need money to operate, so get to it already!)

Wrapping up the episode, I shared with you the 8 questions you need to answer with your web designer.  Answer those and you will be uber-prepared for your next web design meeting.

Want all the details, give the entire episode a listen here.

Listen to the entire episode here:

Love this episode?  We would love a Review! Don’t forget to subscribe so you don’t miss any episodes!

sales funnel roadmap

82% of Small Businesses Fail Without A Great Sales Funnel!

 

Yours doesn't have to.

The Sales Funnel Guide is your roadmap to creating a customer journey that attracts more leads, builds long-term relationships, and increases sales.

 
 
 

GDPR

You have Successfully Subscribed!

5 Days to an Irresistible Free Download

September 21st-25th

 Is your free download forever on your to-do list? What if you could get it done in 5 Days and check it OFF of your to-do list? You can! The bonus, you will avoid email list envy because you will FINALLY be growing your list!

GDPR

You have Successfully Subscribed!

Register for the Live Training

Grow Your Email List. Grow Your Business.

Wednesday, June 22nd,9am PT/12pm ET

 

 
 
 
 
 
 

GDPR

You have Successfully Subscribed!

5 Days to FINALLY Create Your Opt-in

August 1st-August 31st

 Let's face it, you need an opt-in. EVERYONE needs an opt-in if they are in business today. But if yours is forever on your to-do list, I've got a solution for you. Let's FINALLY get it done in 5 Days and you can forever more check it OFF of your to-do list. Added bonus it will finally start earning it's worth by growing your email list.

Including a LIVE Training on Friday August 9th at  12pm ET

You have Successfully Subscribed!

Sign Up To Be Notified

When the Simple Marketing System Program Opens

Winter 2020

 

 
 
 
 
 
 
 
 
 
 
 

GDPR

You have Successfully Subscribed!

Own your audience optin image

Register for the LIVE Training

 

 

Thursday, December 2nd

9 am PT/1 pm ET 

GDPR

You have Successfully Subscribed!

Enter your name and email address and click the button below to get immediate access to the 11 Marketing Strategy Mistakes To Avoid

arrow

GDPR

You have Successfully Subscribed!

Small Business Marketing Doesn't Have to Be Complicated

 

5 Simple Steps Will Help You Create A Strong Business Foundation

p>Grab this free checklist to ensure you aren't missing a beat when it comes to setting up your small business online. 

 

GDPR

You have Successfully Subscribed!

Reignite Your Mojo and Plan Your 2022 Success

 

Your guide to reigniting your mojo and planning the best 2022 ever!

GDPR

You have Successfully Subscribed!

email challenge waitlist

Take back your time and increase your sales and sanity!

 

Join the 5-day email challenge and create a welcome series that will knock your new subscriber's socks off!

Coming January 2022. 

Join the waitlist now!

GDPR

You have Successfully Subscribed!

350 Words To Help You Steer Clear of the SPAM Folder

Download this 350-word checklist and avoid these words when writing your emails or headlines so you can avoid the SPAM folder and get more of your emails read and clicked on.

GDPR

You have Successfully Subscribed!

Start writing emails that work to build trust and sell more services!

Download the FREE Welcome Emails That Work Guide now!

GDPR

You have Successfully Subscribed!

Write an email welcome series that builds trust and sells more services

(the easy way)!

Download the FREE Welcome Emails That Work Guide now!

GDPR

You have Successfully Subscribed!

Get on the list & be the first to know when

the Email Breakthrough Academy Opens.

You have Successfully Subscribed!

Pin It on Pinterest

Find this helpful?

Please share it with a friend.