55. The Dangers of Using Insider Language
Should you watch your mouth?
Insider language could be the difference between attracting that new client and losing them to the competition. Yes, you are a brilliantly shining star in your area of expertise, however, your potential clients are not. Otherwise, why would they need to hire you?
This week in Episode 55 of the Feed U Podcast, I give the break down of your brain. (Look at me being all sciency and whatnot.) As well as, sharing with you why you should leave industry language at the door and the reasons their brains will walk away if you make it too complicated to work with you.
This is your brain . . .
You may remember the commercial if you’re old enough – but really your brain is running the show. If you missed Episode 53 I talk about the power your subconscious has over your everyday life – and let’s just say you aren’t as in control as you may think you are.
About 95% of the time your brain is controlling what’s happening.
And, your brain really has two big jobs. First, to keep you alive and second, to conserve energy. Which is why, if you are using confusing insider language you are not only losing prospects but you are driving them to look elsewhere for answers. (Read: Running to your competitors.)
During this episode, I share 5 simple tips to increase sales (all related to messaging)
I definitely go into more detail in the episode, but here’s the shortlist:
- Focusing on one goal per piece of content or copy that you create
- Focusing on one audience at a time and the detriment to not defining your Ideal Client Avatar.
- How to create a conversation to create engagement.
- The 3 BIG reasons why you should leave insider language at the door.
- Why less really is more.
Tune in to get all the details and listen to the entire episode.
What did you learn from this episode?
Come and tell me in the Facebook Group. Not in the group yet? Consider this your official invitation to join me in my Facebook Group. I talk all things online business growth but specifically sales funnels, branding and WordPress.
Listen to the entire episode here:
Love this episode? We would love a Review! Don’t forget to subscribe so you don’t miss any episodes!