facebook}

Listen to this week’s episode:

54. Creating A Compelling About Me Page For Your Website

I’m here with a newsflash, your About Page really isn’t about you!

In Episode 54 of the Feed U Podcast this week I am breaking down a compelling About page that will not only drive more sales but also more traffic to your website.

But, what’s the big deal with the About Page, Alisa?

Little known fact, but the About Page of your website is the second most visited page on your website.  Your Home and Contact pages round out 1st and 3rd place. Meaning that if your About Page isn’t working for you, (think getting visitors into your sales funnel) then it is just an empty page hogging up space on the internet. So let’s get to it and make that About Page work for its room and board, don’t you think?

5 Steps To a Compelling About Page:

  1. Do some keyword research. Yep, Google search is alive and well, so adding some keywords into your About Page will not only help your search rankings but more than likely, if done right, that page will rank all on its own. The best thing about organic search traffic – it’s FREE!
  2. Subtly weave in your products and services and the results you have had for your customers.  The key is working what you do into the story so that it appears like you are doing a favor for your audience by providing what they need and making it easily available to them.
  3. Identify the biggest problem your audience has. (this should sound familiar) Then follow it up with a triple shot of successful results from your clients. This builds authority for you and your brand.
  4. Add a clear Call To Action (CTA). 70% of small businesses lack a call to action on their website. So adding one here will propel you past others and grow your email list faster.  If people are visiting this page, why not feed them some love and add them to your email list.
  5. Create a design that is attractive to your Ideal Client Avatar. Make it easy for them to continue down the page and learn more. This includes adding your personality into the page, I recommend leaving the canned headshot for your LinkedIn page and instead hire a photographer to add some gumption to this page.

For all the inside scoop tune in to listen to the entire episode here.

Some additional elements to consider for your About Page

  • Write a compelling, attention-grabbing headline. Something WAY more interesting than About Us.
  • Include some interesting imagery that goes with your story.
  • Add in some of your favorite testimonials.
  • Tell your story by sharing the problem you solve, the results you have achieved for yourself, but also for your customers. Your prospects are looking for relatability.
  • Include that call to action so they can learn more and you can get them on your email list.
  • Focus on teaching and not experience.  Keep asking the question – “What does my potential customer need?

General Website Tips:

  1. Make sure your site is secure.
  2. Test your page load speed.
  3. Ask friends and family to test your site and page navigation for ease of use.
  4. Think about your Ideal Customer when choosing colors and also consider color psychology.
  5. Think about adding a video.
  6. If you have team bios, move them to a separate page.

For all the inside scoop tune in to listen to the entire episode here.

Resources Mentioned:

Uber Suggest

Easy Website Fixes

StoryBrand Resources Episodes 40, 41 and 42

What did you learn from this episode? 

Come and tell me in the Facebook Group. Not in the group yet? Consider this your official invitation to join me in my Facebook Group. I talk all things online business growth but specifically sales funnels, branding and WordPress.

Listen to the entire episode here:

Download Episode Transcript

Love this episode?  We would love a Review! Don’t forget to subscribe so you don’t miss any episodes!

sales funnel roadmap

82% of Small Businesses Fail Without A Great Sales Funnel!

 

Yours doesn't have to.

The Sales Funnel Guide is your roadmap to creating a customer journey that attracts more leads, builds long-term relationships, and increases sales.

 
 
 

GDPR

You have Successfully Subscribed!

5 Days to an Irresistible Free Download

September 21st-25th

 Is your free download forever on your to-do list? What if you could get it done in 5 Days and check it OFF of your to-do list? You can! The bonus, you will avoid email list envy because you will FINALLY be growing your list!

GDPR

You have Successfully Subscribed!

Register for the Live Training

Grow Your Email List. Grow Your Business.

Wednesday, June 22nd,9am PT/12pm ET

 

 
 
 
 
 
 

GDPR

You have Successfully Subscribed!

5 Days to FINALLY Create Your Opt-in

August 1st-August 31st

 Let's face it, you need an opt-in. EVERYONE needs an opt-in if they are in business today. But if yours is forever on your to-do list, I've got a solution for you. Let's FINALLY get it done in 5 Days and you can forever more check it OFF of your to-do list. Added bonus it will finally start earning it's worth by growing your email list.

Including a LIVE Training on Friday August 9th at  12pm ET

You have Successfully Subscribed!

Sign Up To Be Notified

When the Simple Marketing System Program Opens

Winter 2020

 

 
 
 
 
 
 
 
 
 
 
 

GDPR

You have Successfully Subscribed!

Own your audience optin image

Register for the LIVE Training

 

 

Thursday, December 2nd

9 am PT/1 pm ET 

GDPR

You have Successfully Subscribed!

Enter your name and email address and click the button below to get immediate access to the 11 Marketing Strategy Mistakes To Avoid

arrow

GDPR

You have Successfully Subscribed!

Small Business Marketing Doesn't Have to Be Complicated

 

5 Simple Steps Will Help You Create A Strong Business Foundation

p>Grab this free checklist to ensure you aren't missing a beat when it comes to setting up your small business online. 

 

GDPR

You have Successfully Subscribed!

Reignite Your Mojo and Plan Your 2022 Success

 

Your guide to reigniting your mojo and planning the best 2022 ever!

GDPR

You have Successfully Subscribed!

email challenge waitlist

Take back your time and increase your sales and sanity!

 

Join the 5-day email challenge and create a welcome series that will knock your new subscriber's socks off!

Coming January 2022. 

Join the waitlist now!

GDPR

You have Successfully Subscribed!

350 Words To Help You Steer Clear of the SPAM Folder

Download this 350-word checklist and avoid these words when writing your emails or headlines so you can avoid the SPAM folder and get more of your emails read and clicked on.

GDPR

You have Successfully Subscribed!

Start writing emails that work to build trust and sell more services!

Download the FREE Welcome Emails That Work Guide now!

GDPR

You have Successfully Subscribed!

Write an email welcome series that builds trust and sells more services

(the easy way)!

Download the FREE Welcome Emails That Work Guide now!

GDPR

You have Successfully Subscribed!

Get on the list & be the first to know when

the Email Breakthrough Academy Opens.

You have Successfully Subscribed!

Pin It on Pinterest

Find this helpful?

Please share it with a friend.