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43. Creating Consumable Content
Let’s be real, creating consistent content takes a LOT of time . . .
and if no one is consuming it, it can make you feel hopeless, burnt out and you may be asking “what the heck is the point, already?” But, regular content on your website is a MUST to drive traffic, build your email list and keep on Google’s radar. Which is why this week on the Feed U Podcast I’m teaching you 8 tips to create content your audience will consume, share and engage with.
- Know who you are creating content for. Knowing your audience makes it easier to reach them and even better, makes it a breeze for you to create awesome content.
- Use tools to identify content that’s missing. Using tools like Google Predictive Search, Answer the Public, Pinterest and Facebook Search help you see what content has been created and even better what is missing that you can create. Bonus tip – you can reach out to those other creators and tell them about how your content compliments theirs and would they care to link to yours in their article.
- Survey your audience. If you really don’t know what to create or where to create your content, save yourself some time and headache and just ask them. Tools like survey monkey are a dream and can easily help you collect data from your target market.
- Analyze your content. See what you have already created that is popular. Can you expand on that content, create a new updated version or create something that aligns with that content? It’s sure to be a winner.
- Promote, promote, promote. You may have the BEST content in the world, but if no one knows about it, it will never be seen. Don’t be afraid to toot your own horn a bit.
- Keep a running document with your content ideas. You never know when an idea will come to you, so create a Google Doc, Evernote doc or your favorite notebook to write down those ideas when they come to you so you aren’t panicked when it’s time to create your content.
- Become a great listener. Most people don’t listen at all, they are just waiting for a break in the conversation to relay what they are thinking. When you actually listen and ask great questions, you will see that most people are struggling with the same things. No go talk about them with your content.
- Research your competitors. DO NOT COPY, research. Knowing what your competitors are up to is just good business sense. Look at what is working for them when it comes to content, what are they getting traction on? How can you put a different spin on it or your perspective? What are they missing that you can cover?
- Research conferences and speakers that your target market attends. You can get some great content ideas from topics covered at recent conferences and also by researching recent speakers and their topics.
Which of these ideas will you try out? Let me know over on Instagram via DM.
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