37. Falling In Love With Your Analytics
(Part 3 of 4 part series)
Does the word analytics make you want to curl into a ball too?
If you are anything like me, the word analytics takes you back to a high school math class that makes you cringe in memory. An older teacher, with too many calculators and poor eyesight.
However, times have changed – and analytics can become your friend. In fact, I HIGHLY recommend you make friends with this past frenemy. Because analytics are the lifeblood of your marketing.
Last week I talked about identifying your broken sales funnel and how to fix it.
In case you missed it, you may want to start here with Episode 36.
This week I dive into analytics. Why does she keep saying that word? Truly, it is CRITICAL that you analyze everything in your business you are spending money on, especially in the arena of marketing. If that investment isn’t paying for itself, it’s time to give it the old heave ho (my mom would totally say that).
Here’s what I cover this week:
- What are analytics (get to it already Alisa)?
- Why are analytics important?
- Analytics tools that are essential to keep a pulse on your spending and profit.
- 3 critical conclusions to make with your newfound love of analytics.
In the episode I mention how critical it is to create great emails, check out Episode 32 to learn more about that.
Listen to the entire episode here:
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