This week’s episode:

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162. Increase Email Anticipation In The Inbox

If you struggle with gaining traction in the inbox and having your audience excited to hear from you in the inbox, you won’t want to miss this week’s episode.

Discover 5 proven ways to entice your audience to not only read and click on your emails but look forward to seeing your name in their inbox.

One of the best opportunities to build rapport with your audience is with your welcome email series.

This first email series is a great way to ensure that you show up in the inbox of a new subscriber 5-7 times.

Yet that pesky sequence can sometimes feel overwhelming to create.

You’re not alone if you feel that way.

So many entrepreneurs struggle with creating a powerful welcome sequence.

If you have blank screen syndrome, struggle with what to include, and rush through sales phrasing just to put something out into the inbox.

If you are ready to have them at hello, download your free copy of the Welcome Sequence Guide and get the step-by-step system to write a compelling email sequence that not only gets emails opened but also builds rapport and trust which will lead you to more revenue and raving fans.

Download your free copy here.

Now, let’s WOW them past hello by diving into this week’s show.

There are several things you can focus on to get your audience looking forward to your emails, but the first and most obvious one is:

Get to know your audience.

This goes deeper than some of the typical gender, education, lifestyle, and generic ideal avatar exercises you’ve been through.  In the episode learn some specific ways to engage with, bond, and create conversations so that you can know your audience as well as you know your own business.  When you initiate interest in your audience and what they are going through you create market differentiation and connection.

There are several examples in the episode of what not to do as well as some tips on what to do instead.  Listen here.

Give your audience what they want, not what YOU THINK they need.

It’s a natural human instinct to naval gaze and look and talk about ourselves.  But because our audience is also focused on themselves, their struggles, and what is going on in their lives, when we start to spout out what we think/know will save them they ignore us. 

Why?  Because they don’t want our solution, they want someone to understand their pain and frankly make it go away. NOW! 

So often marketing is focused on solutions when really our audience just wants someone to hear them and give them a glimpse of what is possible on the other side. When you focus on what your audience says they want and speak to that, then and only then do they start to listen.

When you connect the dots between what you do and where they aspire to be that’s where the magic starts to happen.  Tune into the show for more details.

Show up consistently.

Consistency is the #1 thing you as a business owner can do to increase sales.  So simple, but not always easy.  The opportunity to succeed between people who show up consistently and those who don’t is monumental.

When you commit to showing up regularly, once a week, once a day, once a month, whatever it is for your business you start to create momentum.  That momentum is what sparks success.  This one tip if put into action will transform your business faster than anything else you can do.


Show up.


Those three things will grow your revenue faster than anything else you do, guaranteed. 

Make your content about your audience and serve always.

There is nothing worse than self-serving content disguised as a benefit.  In the episode, hear about specific tactics that people can see through and will put you in the spam, trash, or ignore pile faster than pumpkin pie consumption on Thanksgiving.

It may be a hard pill to swallow, but people are not waiting to buy your stuff, sign up for your next training, or refer you to people they know.  It’s your job to make it interesting enough for them to care. When you take the time to provide value to them, then and only then will they tune in when you ask for a favor which includes signing up for training, purchasing, leaving a review, and more.

Tune into the episode for the bonus tip and much much more

Let me know which of these you are going to implement this week by sending me a DM on LinkedIn or commenting on this post.

Have a great Thanksgiving next week if you’re in the United States.

Until next time, be well, stay safe and take care!



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