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160. Email Marketing Best Practices:  Stand Out In Every Inbox

How To Build Relationships With Customers In 2022

Discover how to stand out in every inbox with your email marketing this week on the 2nd Act Entrepreneur Show.

Recently on LinkedIn, I received a question about how to stand out and be recognized in the inbox so that more of your emails get read.

This week’s episode dives into multiple ways to not only stand out but secure your place in your subscriber’s inbox and beyond.

One of your first opportunities to start building a relationship with someone new in your sales funnel is with your welcome email series.

Yet, so many entrepreneurs struggle with creating a powerful welcome sequence.

If you have blank screen syndrome, struggle with what to include, and rush through sales phrasing just to put something out into the inbox.

You are not alone.

And, help is on the way!

Download your free copy of the Welcome Sequence Guide and get the step-by-step system to write a compelling email sequence that not only gets emails opened but also builds rapport and trust which will lead you to $$the sale$$.

Download your free copy here.

One of the first things to do to ensure you gain traction in the inbox is to be sure that you have been invited to be there.

Sounds like a “duh” suggestion, but you can’t imagine how many people buy email lists (please don’t do this) or add people to their email lists without permission.

This is why the first part of the episode dives deep (maybe a little too deep) into both the IOS changes and GDPR.  (yes that’s still a thing!)

You won’t want to miss all the details in this week’s show.

The other way to dive into the hearts of your email subscribers and keep them coming back for more is to ensure that you are delivering what they want.

When you show up to serve and not sell, you will stand out from the 1000s of other emails in the inbox simply because you show up differently.

You will pique curiosity and curiosity builds interest.

Your readers will more than likely be interested just enough to open the email and read on.

This relates directly to where a buyer is on their journey. 

Good marketing matches where the buyer is, not where you expect them to be.

If you need more help with identifying the buyer’s journey and aligning it with your marketing tune into Episode 156 here.

Catch all of the inbox email marketing tips in this week’s episode by tuning in here.

What’s your biggest takeaway, let me know in the comments.

Have a question about your marketing? Send me a direct message on LinkedIn.

If you enjoyed this episode would you please share it with someone who could benefit?  Also if you haven’t left us a review, we would love yours on your favorite podcast platform.

Thanks in advance!

Until next week, be well, stay safe and take care!


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