157. Email Marketing Strategy 2022 For Small Business Series (1 of 3)
This week on the 2nd Act Entrepreneur Show we start a new series around your email marketing strategy for 2022.
Including which email sequences to create for your small business.
During part one of the three-part series discover the first three email sequences to create in your business.
And why these work best for the buyers at the beginning of their buying journey.
If you missed last week’s episode on each stage of the buyer’s journey and how to market to each specific one, you can catch that here.
Email marketing is a great way to market to your ideal client while they are captive.
But so many entrepreneurs blow their biggest opportunity before they even know it.
You work hard to get those leads, so it’s important to make the most of the time when that new lead’s attention is MOST captive.
This is why your welcome email series is SO important.
Getting it right could make a difference in whether or not someone buys or unsubscribes.
The welcome email sequence has the #1 spot on our list of email series to create.
But, those emails aren’t always easy to write.
Luckily you have a resource to turn to when writing yours.
The best part is, it’s free.
Grab your copy of the Welcome Email Series guide here for the step-by-step plan to write a welcome series that gets read, keeps readers looking for you in the inbox, and best yet moves people toward buying.
Tune into the entire episode to learn more about why your email welcome sequence is critical in building trust with potential customers.
Plus get the skinny on the other two email series to create to keep your brand top of mind and create a personal connection with your audience.
It’s all inside this week’s show here.
This three-part series continues next week with additional email sequences that will take your email marketing (and your sales potential) to the next level.
You won’t want to miss it.
In the meantime, if you find value in this episode or any episode of the 2nd Act Entrepreneur Show, please share it with a friend and consider leaving us a positive review on your favorite podcast channel.
Until next week, be well, stay safe and take care!
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