156. Understanding & Using The Buyers’ Journey To Build Trust
This week on the 2nd Act Entrepreneur Show we dive deep into the buyers’ journey to discover how at each phase we can build trust with potential customers and turn them into paying clients sooner than later.
One of the best ways to build trust with our leads and customers is through email marketing.
We have the opportunity to captivate and enthrall them so that they want to tune in and learn more.
Yet getting started can often be difficult.
You don’t know what to write. Your blank screen is taunting you.
NO MORE I say. This is the exact reason I created this email guide so that you can quickly and effectively write the most important email sequence for your marketing.
The welcome series.
This guide walks you through what to include in each email so that you can send blank screen syndrome to the curb and write a welcome sequence people not only love to read but talk about with others.
Grab your free copy here.
The first thing we do this week on the 2nd Act Entrepreneurs Show is take a deep dive into the Buyers’ Journey.
Here are the five stages of the buyers’ journey, but for all the examples and how to market to each stage, tune into the entire episode here.
Stage 1 – Awareness.
Just like you might think, people are becoming aware they have a problem and are starting to see how they can solve that problem. This is NOT the time to go gangbusters with ramming your offer down their throat. Serve, serve, serve should be your motto for this phase. Making it the PERFECT time to send them your lead magnet and captivate them with your welcome sequence.
Stage 2 – Consideration.
This is the stage where buyers begin comparing solutions for potential purchases. I give an example in the episode that you can listen to here.
Things to include in this stage would be testimonials, case studies, reviews, and a big helping of your secret sauce. For more details tune into the entire show.
Stage 3 – Intent.
During the intent stage, buyers intend to purchase. At this point, they are comparing their top candidates to see which would be the best fit for them, and that will solve their problem the easiest and quickest way.
This is NOT the time to drop the ball, in fact, this is an opportunity to get more targeted with your marketing and your messaging so that they are confident that you are the BEST solution for them.
Stage 4 – Purchase.
The holy grail of the buyers’ journey, they are taking out their credit card and buying from you. Yet, this is where many people drop the ball. Listen to a personal example of what not to do in this week’s episode when I share my recent refrigerator purchase story.
This is a perfect opportunity to build trust and assure your newest buyer that they have made the right decision. Tune into the entire show to get some specific tactics and tips on how to effectively do this.
Stage 5 – Loyalty and Advocacy.
By far the most ignored and forgotten stage of the buyers’ journey. Yet it is one of the most powerful. During the episode I share why focusing on this stage will help you work less and sell more. Tune in to get all the details.
Awareness of the journey your buyers take to get to you and ultimately purchase is powerful information. But it is only as powerful as the action behind it.
Get started today with phase one by creating a welcome series people LOVE to read.
Grab your free copy of the step-by-step Welcome Series guide here.
Until next week, stay safe, be well and take care.
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