facebook}

This week’s episode:

Listen To The Podcast

Watch the Video

152. How To Build Relationships With Customers In 2022

How To Build Relationships With Customers In 2022

This week on the 2nd Act Entrepreneurs Show we are diving into how to turn more “no’s into Yes” by building relationships with customers in 2022.

It may seem almost impossible to gain traction with new leads in an online capacity, especially since you are competing with artificial intelligence, spam bots, and slimy marketing tactics.

People have their guard up, rightfully so, and gaining trust is harder than it used to be.

But, it doesn’t have to be.  This week uncover three actionable steps you can take to start building relationships with future customers even if they say “no” the first time.

Plus some tips on what not to do so that you don’t have a bumpy start with potential leads inadvertently. Tune into the entire show here.

🏗️ 🏗️ 🏗️ Email marketing is the #1 way to build long-term customer relationships because it keeps you in front of your audience every single week.  Plus, you can get immediate feedback from your subscribers just by asking them questions with the option to hit reply.

But staying consistent with email isn’t always easy. Which is the exact reason why I created my newest resource 365 Email Prompts.

These prompts guide you to consistently show up and alleviate your blank screen syndrome.  Plus it makes planning your content a breeze because you have tons of topics to dive into each week.

And, there is even a way to track the prompts you’ve already used so that you are sure to keep your emails fresh and interesting.

Get your copy here. 📩 📩 📩  

Now let’s dive into this week’s show.

#1 – Listen more than you talk.

This may seem counterintuitive as a business owner, because shouldn’t you be talking about what you do and what you sell? 


The short answer is no.  People want what they want and no matter how excited you are about what you do if they aren’t ready to hear what you have to offer, they will simply tune you out because you sound like an infomercial for the latest quick business fix.

Don’t believe me just scroll through the ads on Facebook.  Almost every single one is an automatic pitch for their latest “one size fixes all” solution.

I can’t even tell you the number of times I’ve worked with coaches and consultants who pour hours, weeks, days, months, and even years into creating online programs that they haven’t sold yet.

Nothing is more frustrating than creating a program that no one wants or will ever see.  Been there, done that – more than once.

All that work and time lost could have been avoided if I would have just listened instead of deciding for my customers without their input.

Listen to the show for some examples here.

#2 – Give what you want to receive.

COVID made people aware, but it also made people less tolerant of BS.  This is why a lot of marketing that used to work is failing miserably.

People can see through your thinly disguised veil of inauthenticity like mosquito netting.  Which is why the direct message or random comments aren’t working anymore.

Your audience is craving connection.  Authentic connection, not drive-by conversation.  COVID and social media have dramatically increased loneliness.  Look at the current mental health crisis for all the evidence you need.

Humans were meant to congregate, be together, share ideas, and have conversations.  COVID all but eliminated that and now we are out of practice.

But what we can spot is people who want something from us.  Faster than the Road Runner in Looney Tunes.  

Meaning it’s even MORE important to start off a new relationship on the right foot.  Business or otherwise.

Tune into the show for all the details and examples here.

#3 – Pretend You Are Together In Real Life.

The internet is a funny thing.  It’s given us permission.  Sometimes to do things that aren’t only not acceptable, but that we would normally never do if it were a real-life situation.

We will say and do things that are brazen, sometimes rude, and sometimes even unlawful.

Instead of standing on bravado imagine if you were face to face with the person you want to turn into a customer.  Would you immediately:

#1 –  push your newest offer or lead magnet in their direction? or 

#2 – would you instead take time to learn about them and what they need?

If you answered #1 – we should talk about your networking skills and you should get out into the real world again and network with real people.  

No one wants to be sold to and they definitely don’t want to buy from someone who isn’t interested in their needs.

Treat the people you want to work with like people.  They are individuals going through individual circumstances.  The better you get with people the faster your business will grow.

Get all the details and examples here.

Get the three Bonus tips to get you started with creating deeper connections and conversations with future and current customers by listening to the entire episode.

If you enjoyed this episode would you please share it with someone who could benefit?  Also if you haven’t left us a review, we would love yours on your favorite podcast platform.

Thanks in advance!

Until next week, be well, stay safe and take care!

~Alisa

Listen To The Podcast

Watch the Video

Love this episode?  We would love a Review! Don’t forget to subscribe so you don’t miss any episodes!

sales funnel roadmap

82% of Small Businesses Fail Without A Great Sales Funnel!

 

Yours doesn't have to.

The Sales Funnel Guide is your roadmap to creating a customer journey that attracts more leads, builds long-term relationships, and increases sales.

 
 
 

GDPR

You have Successfully Subscribed!

5 Days to an Irresistible Free Download

September 21st-25th

 Is your free download forever on your to-do list? What if you could get it done in 5 Days and check it OFF of your to-do list? You can! The bonus, you will avoid email list envy because you will FINALLY be growing your list!

GDPR

You have Successfully Subscribed!

Register for the Live Training

Grow Your Email List. Grow Your Business.

Wednesday, June 22nd,9am PT/12pm ET

 

 
 
 
 
 
 

GDPR

You have Successfully Subscribed!

5 Days to FINALLY Create Your Opt-in

August 1st-August 31st

 Let's face it, you need an opt-in. EVERYONE needs an opt-in if they are in business today. But if yours is forever on your to-do list, I've got a solution for you. Let's FINALLY get it done in 5 Days and you can forever more check it OFF of your to-do list. Added bonus it will finally start earning it's worth by growing your email list.

Including a LIVE Training on Friday August 9th at  12pm ET

You have Successfully Subscribed!

Sign Up To Be Notified

When the Simple Marketing System Program Opens

Winter 2020

 

 
 
 
 
 
 
 
 
 
 
 

GDPR

You have Successfully Subscribed!

Own your audience optin image

Register for the LIVE Training

 

 

Thursday, December 2nd

9 am PT/1 pm ET 

GDPR

You have Successfully Subscribed!

Enter your name and email address and click the button below to get immediate access to the 11 Marketing Strategy Mistakes To Avoid

arrow

GDPR

You have Successfully Subscribed!

Small Business Marketing Doesn't Have to Be Complicated

 

5 Simple Steps Will Help You Create A Strong Business Foundation

p>Grab this free checklist to ensure you aren't missing a beat when it comes to setting up your small business online. 

 

GDPR

You have Successfully Subscribed!

Reignite Your Mojo and Plan Your 2022 Success

 

Your guide to reigniting your mojo and planning the best 2022 ever!

GDPR

You have Successfully Subscribed!

email challenge waitlist

Take back your time and increase your sales and sanity!

 

Join the 5-day email challenge and create a welcome series that will knock your new subscriber's socks off!

Coming January 2022. 

Join the waitlist now!

GDPR

You have Successfully Subscribed!

350 Words To Help You Steer Clear of the SPAM Folder

Download this 350-word checklist and avoid these words when writing your emails or headlines so you can avoid the SPAM folder and get more of your emails read and clicked on.

GDPR

You have Successfully Subscribed!

Start writing emails that work to build trust and sell more services!

Download the FREE Welcome Emails That Work Guide now!

GDPR

You have Successfully Subscribed!

Write an email welcome series that builds trust and sells more services

(the easy way)!

Download the FREE Welcome Emails That Work Guide now!

GDPR

You have Successfully Subscribed!

Get on the list & be the first to know when

the Email Breakthrough Academy Opens.

You have Successfully Subscribed!

Pin It on Pinterest

Find this helpful?

Please share it with a friend.