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151. Reprogram Your Brain & Business With Jason Jurado

Reprogram Your Brain and Business Image

This week on the 2nd Act Entrepreneur show join me and my guest Jason Jurado to discover how reprogramming your brain and your self-talk can help you reach your goals and success quicker.

Best of all, you’ll have less stress and more energy to do the things you want and need to do.

ūüí¶ ūüí¶ ūüí¶ Speaking of stress – leave the stress about showing up in your audience’s inbox behind with my new 365 Email Prompts Guide.¬† You can get your copy here.¬†ūüí¶ ūüí¶ ūüí¶

Jason Jurado has studied neurolinguistic programming (NLP) for over 12 years and is certified as a master practitioner in NLP. When he asked for a definition of NLP he simplified it as:

“Using the language of your mind to get what you want.”¬†

He went on to say that your subconscious mind is always listening and it doesn’t know the difference between what is real or what is not real.

But it will always listen to what you focus on because it believes that is what you want.

This can be detrimental to getting what you want especially if you are focused on the negative possibilities or activities.¬† Your brain will think that’s what you want because it’s consuming your focus and energy.

For example, if you focus on not having enough money to pay a large bill – your unconscious mind will think “oh they don’t want to pay that bill so I will be sure that no money comes into our sphere so that we won’t be able to pay the bill.”

Can you see how not having control of your subconscious thoughts could keep you stuck in your business and not growing at the level you want?

Your conscious mind can only focus on 50 bits of information at a time yet we are bombarded by 11 million bits of information a minute.

In order to not go insane and survive we set up filters to manage the information that comes our way.¬† Those filters determine what gets our focus and what we don’t.

But, most of those filters were created subconsciously by the age of 10.

Filters are created by modeling the adults in our lives, their beliefs, and the experiences we had during our formative years.

But if our filters are outdated and unaligned with our current goals and beliefs, our focus will be as well.  Because our focus determines our experience, this impacts our lives now.

Updating our filters is something Jason discusses during this week’s show.

The subconscious mind speaks in symbols, not words.

So if you create a clear picture in your mind of what you want and then align that image with your goal, you are speaking the language of your subconscious mind.

Additionally, the more specific you get with imagery, the faster you will arrive at your goal.

This is why Jason also discusses the importance of defining values, goals, and actions as business owners in order to get to where we want to be. During the show he discusses:

  1. How to define your values. Including identifying what is important to you and why it’s important.¬† ¬†Then how to organize your values by importance.
  2. Do your defined business values align with your personal values? Do they also align with how you want your life to look?
  3. Align your values with your goals and get specific about the goals you want to achieve and why you want to achieve them.
  4. Define specific action steps in order to reach your goal.

Consequently, Jason is also an expert in hypnosis.

When asked to describe how it helps his clients excel he defined hypnosis as hyper-focused attention.

Additionally, when combined with clarity and goal specificity you are able to get to where you want to be at hyper-speed.

Lastly, the episode dives into the areas of the benefits of having a coach, your money mindset, the difference between meditation and hypnosis, and how to overcome your monkey mind.

You won’t want to miss this week’s jam-packed episode.¬† Tune into the entire show here.

Resources Mentioned:


Building Your Ideal Private Practice

Where to connect with Jason:

One Path Coaching



Until next week, be well, stay safe and take care!


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Love this episode?¬† We would love a Review! Don’t forget to subscribe so you don’t miss any episodes!

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