141. How to Grow Your Email List Quickly and Effectively
During this week’s show learn how to effectively grow your email list quickly and why building a solid email list is important and is more critical now than ever.
Listen or watch the entire show here.
Register for my upcoming free training Creating An Irresistible Lead Magnet That Works here.
Recently the opening words from Adam Mosseri’s (the Head of Instagram) recent TED talk were:
“Power is shifting. History has taught us that technology will take power from the establishment and give it to individuals.”
He went on to say:
“People should own their data rather than having it harvested and monetized by big tech companies.”
But how does this translate to growing an email list?
Your email list is one of the only marketing assets in your business that you control. You get to decide when to send, and what to send and your audience becomes captive to your marketing.
When you grow your email list you hold the power, not Facebook, LinkedIn, Instagram, or any other social media platform.
Not to mention that recently social media accounts are being shut down for infractions some of which seem very minor, i.e. using too many emojis in a post. Making it more critical than ever to ensure you are capturing email addresses and names of your followers. In the episode, I give you a HUGE tip to protect yourself in case you do lose access to your account on Facebook or Instagram. Check it out here.
And then we have to consider the latest Twitter purchase including reports coming out that Elon Musk plans to charge some users. (think content creators) for their accounts. If Twitter implements charging for content creation then you can quickly expect Facebook, IG, LinkedIn, and other platforms to follow suit.
It’s important to remember that these companies are not in business to promote your business, they are in business to make money.
Somewhere along the way people have forgotten this.
All of these reasons are why growing your email list will become the differentiator between those who succeed and those who do not. I want you to succeed which is why this episode dives into how to think about growing your email list throughout your entire marketing strategy.
Is growing your email list EVEN more important than your website?
The answer is yes. Here’s why:
You can’t control how often people visit your website, nor can you control how many pages they click on. You are playing the odds that they will keep coming back and ultimately buy from you. But people are distracted, interrupted, and often never make it back to your website.
Meaning their ability to focus on your website, offer and services is in a state of constant interruption.
Yes by all means you should have a website. But the #1 goal of your website should be to move your visitors to your email list.
When you create a planned email marketing strategy, you hold the power to show up to your audience when you have new information to share, have a new product to announce, or are announcing your current promotion. Best of all, it empowers you with the ability to remind them they forgot to push “check out” on their cart when they are pulled in a different direction. This leads to you converting them into a customer. Cha-ching.
Different Ways to Increase Your Email List
In order to add contacts to your email marketing campaign and grow your email list, you MUST have a magnetizing lead magnet. Something
that is so tempting that your ideal audience just can’t say “no”. If people are saying no, then your lead magnet isn’t enticing enough. If they
aren’t sharing it with others, then you probably have some work to do.
When you create something so good that people can’t wait to get it in their hot little hands, then and only then will they become a subscriber to
your email list.
Better yet, they will tell their friends, who tell their friends, and so on.
If you’re like many 2nd Act Entrepreneurs, you probably struggle with creating your lead magnet. Or you created a lead magnet that just isn’t working or you may not know if it’s working.
If this is you, I’d like to invite you to join me for my upcoming training – “Create An Irresistible Lead Magnet That Works” where you will learn:
- How to choose a topic for your lead magnet that excites your audience and gets them to opt-in
- How to pick the best lead magnet to grow your email list
- Where to promote your lead magnet so more people see it
- Which software to use to automate your lead generation funnel
- What to measure and how to tweak your lead magnet to get even bigger results
Take your lead magnet to the next level, register here now.
Tip #2 – Use social media to add subscribers to your email list. We started this conversation with the negative aspects of social media. But used effectively social media is a GREAT place to grow your audience and advertise your lead magnet. But, it is in your best interest to move your social media following off of social as quickly as possible by adding them to your email list.
Use your favorite platform to shout to the world the goodness you created, but then gather your flock and their email addresses so that they are on your list.
Tip #3 – Always go into any promotion or advertising opportunity with a plan. As a coach, you likely are speaking on stages, podcasts, or other promotional platforms. Before you even get into the room have a plan for how you will move that audience to the next step.
The same goes for promoting your book.
Most marketing fails because there isn’t a strategy to move people to the next step. The most effective and logical next step for someone getting to know you and your business is joining your email list. The best way to do that is to create a kick-ass lead magnet that people can’t say no to. That brings us back to Tip #1 – you’re getting the idea.
Here is a recap of this week’s takeaways:
1. Always be growing your email list.
2. Move your followers from social media to your email list as quickly as possible
3. Create an irresistible lead magnet they can’t say no to
🔥🔥 Register for the Create An Irresistible Lead Magnet That Works training at https://alisaconner.com/leads 🔥🔥
4. Use social media to add subscribers to your email list.
5. Always have a plan.
What’s the first tip you’re going to implement this week. No action = no results. Share your action plan in the comments.
Until next week,
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