facebook}

This week’s episode:

Listen To The Podcast

Watch the Video

138. Staying Top Of Mind To Increase Small Business Sales

Staying Top of Mind To Increase Small Business Sales

This morning I headed to the ATM to deposit some money after taking my middle twin to an orthodontist appointment.  I pulled up and wouldn’t you know it, I could not for the life of me remember my pin number.

I’ve used that number a zillion times, yet there was a giant blank space in my head for what the number should be.

Does this happen to you too? (please say yes, I don’t want the only one who has a garbage disposal in my mind just munching away on pertinent information.)

The whole experience gave me empathy toward my clients.  Almost everyone is UBER distracted right now.

Between the news, social media, phone distractions, and even email – everyone is struggling for focus and especially downtime.

This includes your audience.

Add to that distraction, a group of potential customers who may not even be ready to solve their problem aka buy from you – it’s no wonder your marketing is causing you headaches.

This week’s episode shares three proven ways for you to stay top of mind with your potential customers so that when they are ready to buy – they think of you and already trust you.  Making the sales process seamless and easy.  Dive into this week’s jam-packed episode here.

The most important part of getting traction from your marketing is having a marketing strategy.  This is the exact reason I created the 5-Step Marketing Strategy Guide.  Download your copy here to set up a plan for your marketing instead of wondering if something will work.

If you’ve been tuning into the 2nd Act Entrepreneur Show for a bit, you know I’m slightly obsessed with a recent sales study I came across which revealed that only 3 percent of people are actually ready to buy when they come across a brand (like yours). 

Meaning 97% of people need more interaction and knowledge before making a purchasing decision.

But most entrepreneurs give up after only 1-2 contact points (including emails). 

That means 97% of possible sales are being left on the table before they ever have the chance to get off the ground.

Let’s stop that stat – well stat!

Let’s dive into three proven ways to stay top of mind even in today’s busy world:

#1 – My personal favorite is email marketing.

But even with a powerful tool like email marketing, oftentimes things go askew.  Here are some things to avoid like the plague.

  • Avoid only emailing your list when you have something to sell
  • Remember to pitch your offer.  Sometimes people get so caught up in relationship building they never give someone a way to buy or work with them.
  • Show up consistently so that people remember who you are and how you can help them.
  • Avoid writing boring templated emails or plagiarizing someone else’s writing.  They aren’t engaging, won’t get read and it’s just bad juju.  For more details tune in to this week’s show.

#2 –  Effectively use social media.

    • First, and foremost – show up consistently on the right social platform.  Lack of consistency will kill your vibe
    • Figure out where your audience is hanging out.  More details on this in the episode.
    • Yes, you will have to do the work. You will have to create engaging content and no there is no magic marketing pill that will build your audience for you.
    • Be sure that you are connecting the dots to move people off social media sooner than later because it’s critical to move people to purchase

#3 – Get in front of your people using the media

Figure out where your people go find information on solving their problem and show up there. Examples given in the episode include:

    • Television Interviews
    • Publication Articles
    • Podcasts
    • Video Shows
    • Speaking at events

That’s a wrap for this week.  Don’t forget to grab the 5-Step Marketing Strategy Guide.  This guide is your ally in easily creating a plan for your marketing.  Helping you avoid frustration, manic posting on social and ultimately saves you time and money on marketing that doesn’t work.

Download your copy here and I just bet you will get your marketing plan set up this afternoon.

Until next week, be well, stay safe and take care!

~Alisa

Listen To The Podcast

Watch the Video

Love this episode?  We would love a Review! Don’t forget to subscribe so you don’t miss any episodes!

sales funnel roadmap

82% of Small Businesses Fail Without A Great Sales Funnel!

 

Yours doesn't have to.

The Sales Funnel Guide is your roadmap to creating a customer journey that attracts more leads, builds long-term relationships, and increases sales.

 
 
 

GDPR

You have Successfully Subscribed!

5 Days to an Irresistible Free Download

September 21st-25th

 Is your free download forever on your to-do list? What if you could get it done in 5 Days and check it OFF of your to-do list? You can! The bonus, you will avoid email list envy because you will FINALLY be growing your list!

GDPR

You have Successfully Subscribed!

Register for the Live Training

and learn how you can grow your email list & business

Wednesday, June 22nd,9am PT/12pm ET

 

 
 
 
 
 
 

GDPR

You have Successfully Subscribed!

5 Days to FINALLY Create Your Opt-in

August 1st-August 31st

 Let's face it, you need an opt-in. EVERYONE needs an opt-in if they are in business today. But if yours is forever on your to-do list, I've got a solution for you. Let's FINALLY get it done in 5 Days and you can forever more check it OFF of your to-do list. Added bonus it will finally start earning it's worth by growing your email list.

Including a LIVE Training on Friday August 9th at  12pm ET

You have Successfully Subscribed!

Sign Up To Be Notified

When the Simple Marketing System Program Opens

Winter 2020

 

 
 
 
 
 
 
 
 
 
 
 

GDPR

You have Successfully Subscribed!

Own your audience optin image

Register for the LIVE Training

 

 

Thursday, December 2nd

9 am PT/1 pm ET 

GDPR

You have Successfully Subscribed!

Enter your name and email address and click the button below to get immediate access to the 11 Marketing Strategy Mistakes To Avoid

arrow

GDPR

You have Successfully Subscribed!

Small Business Marketing Doesn't Have to Be Complicated

 

5 Simple Steps Will Help You Create A Strong Business Foundation

p>Grab this free checklist to ensure you aren't missing a beat when it comes to setting up your small business online. 

 

GDPR

You have Successfully Subscribed!

Reignite Your Mojo and Plan Your 2022 Success

 

Your guide to reigniting your mojo and planning the best 2022 ever!

GDPR

You have Successfully Subscribed!

email challenge waitlist

Take back your time and increase your sales and sanity!

 

Join the 5-day email challenge and create a welcome series that will knock your new subscriber's socks off!

Coming January 2022. 

Join the waitlist now!

GDPR

You have Successfully Subscribed!

350 Words To Help You Steer Clear of the SPAM Folder

Download this 350-word checklist and avoid these words when writing your emails or headlines so you can avoid the SPAM folder and get more of your emails read and clicked on.

GDPR

You have Successfully Subscribed!

Start writing emails that work to build trust and sell more services!

Download the FREE Welcome Emails That Work Guide now!

GDPR

You have Successfully Subscribed!

Get on the list & be the first to know when

the Email Breakthrough Academy Opens.

You have Successfully Subscribed!

Be the first to know the details for this live training

GDPR

You have Successfully Subscribed!

Pin It on Pinterest

Find this helpful?

Please share it with a friend.