This week’s episode:

Listen To The Podcast

Watch the Video

128. Nobody Wants Your Email Newsletter (and what to do instead)

#128 - Nobody wants your email newsletter

Reviewing websites is sort of a hobby of mine.

I know, random hobby.  But when you’re in marketing you are curious about what people are doing, especially if they are entrepreneurs.

I remember back in the day creating my first website, it took days – weeks maybe even months.  I can’t quite remember – but what I do remember after crawling up from sleeping under my desk, is that my business felt official in some way.

Websites have come a long way since then, but one thing remains true.  Your website is your marketing hub.

As well as your opportunity to open up a sales loop with potential customers.

But so many people are doing it WRONG!

85% or more of websites that I review have a form somewhere (usually hidden toward the bottom) that says “Join My Newsletter”.


Yes, I typed that in all caps, because it makes me want to scream every time I see that form.

Consumers are smart and are getting smarter by the day.

The last study I read stated the average person has around 192 emails in their inbox every day.

That means you are competing with at least that many emails, maybe more with your newsletter.

This weeks episode dives into the 3 big reasons newsletters are hitting the SPAM and trash can and what to do instead

Listen to the entire episode for all the details. Or watch the video here.

Why don’t newsletters typically work?

People are busy.  They don’t have time to peruse a lengthy email newsletter.  They value their time and are going to spend it consuming information that entertains, educates, or inspires them.  Most newsletters don’t fit the bill.

What is the issue with newsletters?

Most newsletters go out once a month.  This means that most business owners take that time to throw out everything that is happening or has happened in their business in that one shot.  Typically they focus on you, your services, your latest news, etc.

You might want to take a seat for this . . . people don’t care.

Do you know what they care about?  Solving the issues that are keeping them up at might.  If you aren’t addressing that in your newsletter in a timely manner, they aren’t tuning in.  Lastly, most newsletters are lengthy and contain way too much information.  Most people tune out after the first two sentences and then the author wonders why no one showed up to their event or bought from their promotion. They never got that far, and you gave them too many things to contemplate – so they just tuned out.

What can you do instead?

#1 – Create a unique piece of content that gets them thinking. 

This piece of content solves a piece of their problem. Piques their interest and entices them to want more.  Set this up as a lead magnet on your website.

#2 – Segment your email list by interest area and then deliver unique content based on their interests. 

For example, if you own a craft store like my client Liz, you would segment your email list by categories like knitting, quilting, cardmaking, scrapbooking, etc.  So when you are having a sale on fabric, you could send that information to your quilting tags.  If you’re a coach you could segment by areas of leadership, mindset, business foundation, etc.  The power of segmenting is you look like a mind reader to your email subscribers and you can also test whether or not the content you are creating is resonating with the intended audience.

#3 – Follow up with your subscribers.

That sounds like a no-brainer doesn’t it? But in a sales study by IRC Sales Solutions, most people only make 1 contact with a prospect.  Yet we know that it takes upward of 8-15 touchpoints for people to buy. Most people will only send 1-3 emails as well.

The study also said only 2% of people are actually ready to purchase, 58% are not ready to buy at all, and 40% are ready to start the buying process.  By making email your ally – you have the opportunity to nurture 98% of all new leads.  Staying top of mind and becoming the person they remember when they are ready to purchase.

If you want some more details and specifics, tune into the entire episode here or watch the video show here.

Your email nurture sequence is one of the BEST introductions to your business, yet most people don’t set up an email sequence to welcome new subscribers.

I meet so many Entrepreneurs who struggle with what to say, staring for hours at a blank screen, and then, they just give up. Or they have created a sequence but nobody is reading it, people are falling off after the first few emails and NOBODY is buying.  (THE worst!)

I feel your frustration which is why I created my brand new guide:

Writing An Email Welcome Series That Works

This resource gives you the copywriting method beyond writing an email sequence that works. The same system I’ve used for years to help clients get more eyeballs on their emails and more sales of their services. Best of all it’s yours free.  And, it’s a great way to implement right away some of the things discussed in this week’s episode.  Grab your copy here.

Until next week, be well, stay safe and take care!


Listen To The Podcast

Watch the Video

Love this episode?  We would love a Review! Don’t forget to subscribe so you don’t miss any episodes!

sales funnel roadmap

82% of Small Businesses Fail Without A Great Sales Funnel!


Yours doesn't have to.

The Sales Funnel Guide is your roadmap to creating a customer journey that attracts more leads, builds long-term relationships, and increases sales.



You have Successfully Subscribed!

5 Days to an Irresistible Free Download

September 21st-25th

 Is your free download forever on your to-do list? What if you could get it done in 5 Days and check it OFF of your to-do list? You can! The bonus, you will avoid email list envy because you will FINALLY be growing your list!


You have Successfully Subscribed!

Register for the Live Training

Grow Your Email List. Grow Your Business.

Wednesday, June 22nd,9am PT/12pm ET




You have Successfully Subscribed!

5 Days to FINALLY Create Your Opt-in

August 1st-August 31st

 Let's face it, you need an opt-in. EVERYONE needs an opt-in if they are in business today. But if yours is forever on your to-do list, I've got a solution for you. Let's FINALLY get it done in 5 Days and you can forever more check it OFF of your to-do list. Added bonus it will finally start earning it's worth by growing your email list.

Including a LIVE Training on Friday August 9th at  12pm ET

You have Successfully Subscribed!

Sign Up To Be Notified

When the Simple Marketing System Program Opens

Winter 2020




You have Successfully Subscribed!

Own your audience optin image

Register for the LIVE Training



Thursday, December 2nd

9 am PT/1 pm ET 


You have Successfully Subscribed!

Enter your name and email address and click the button below to get immediate access to the 11 Marketing Strategy Mistakes To Avoid



You have Successfully Subscribed!

Small Business Marketing Doesn't Have to Be Complicated


5 Simple Steps Will Help You Create A Strong Business Foundation

p>Grab this free checklist to ensure you aren't missing a beat when it comes to setting up your small business online. 



You have Successfully Subscribed!

Reignite Your Mojo and Plan Your 2022 Success


Your guide to reigniting your mojo and planning the best 2022 ever!


You have Successfully Subscribed!

email challenge waitlist

Take back your time and increase your sales and sanity!


Join the 5-day email challenge and create a welcome series that will knock your new subscriber's socks off!

Coming January 2022. 

Join the waitlist now!


You have Successfully Subscribed!

350 Words To Help You Steer Clear of the SPAM Folder

Download this 350-word checklist and avoid these words when writing your emails or headlines so you can avoid the SPAM folder and get more of your emails read and clicked on.


You have Successfully Subscribed!

Start writing emails that work to build trust and sell more services!

Download the FREE Welcome Emails That Work Guide now!


You have Successfully Subscribed!

Write an email welcome series that builds trust and sells more services

(the easy way)!

Download the FREE Welcome Emails That Work Guide now!


You have Successfully Subscribed!

Get on the list & be the first to know when

the Email Breakthrough Academy Opens.

You have Successfully Subscribed!

Pin It on Pinterest

Find this helpful?

Please share it with a friend.