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121. Organizing Your Marketing For Results

Organizing Your Marketing For Results

The marketing gurus would love to have you believe that you just snap this, post that and people will come running to buy your stuff – but the reality (if it hasn’t soaked in yet) is that it takes work, strategy, and consistency to get people to the finish line of pressing “pay now”.

In this week’s episode, learn the three-step system to simplify your marketing creation process that will ultimately save your sanity so that you can move people more quickly toward buying while you take your time back.

  1. Start at the end of your sales funnel. This may sound counterintuitive, most 2nd Act entrepreneurs are smart, driven, and able to create content in their sleep. 

But just creating content without intention will quickly lead you to burnout.  Worse, all that effort rarely leads to results.

However, if you start with the end first, you naturally will lead people down a specific path to purchasing.

Just a quick reminder to at the end of the episode I’ve included a bonus tip.  You won’t want to miss this game-changing tip, so be sure to catch it in this week’s podcast or video.

  1. Plan your content and topics quarterly.  Choose 4 topics related to your business and write them down.  These become your quarterly topics and the time frame in which you will talk about each.  One per quarter.  Once you have your topic areas you can outline the 12 pieces of content you will create for each quarter.  Keep in mind that each quarter relates back to step #1 (your sales funnel).
  2. Repurpose your content after you create it.  This is the sneaky trick that all of the “big wig” marketers use to stay in front of your eyeballs all the time.  You start to feel like you are seeing them everywhere.  Because you are.  You or someone on your team can then take the content you created for your blog, videos, podcast, etc., and turn them into social media posts, downloadable content, paid ads, emails, etc. Creating more time for you to focus on your business – and not worrying about your marketing.

It’s time for this week’s bonus tip.   Tune in to the entire episode to get this DON’T want to miss tip.

Now you’re ready to batch your content and take your time back. But, there is still one little piece that many 2nd Act Entrepreneurs leave to chance.  That’s assuming that their audience will follow them from social media, or even their blog to their checkout page.  

Instead of leaving your sales to chance, wouldn’t it be easier to have your audience watching out for you?

Email marketing is one of the best ways to stay in front of and sell to your audience. But so many people struggle with how.  This is why I’ve created my upcoming free training Own Your Audience – so you know exactly what to do to harness your audience through the power email.  Enabling you to stay in front of your ideal people, create conversations, and swiftly turn more subscribers into sales.  

Coming up November 17th,  registration for this free event is open now.  Register here to learn the step-by-step system to take control of your marketing, time, and energy and forget what Facebook, Youtube, LinkedIn, or Instagram are doing today, tomorrow, or next week.  

Love this episode?  We would love a Review! Don’t forget to subscribe so you don’t miss any episodes!

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