119. How To Create Conversations In Your Marketing
Standing out in today’s marketplace doesn’t have to be as difficult as you might be imagining. There is one little tweak you can make to your marketing efforts that will immediately separate you from all the other coaches and consultants out there. You can get the entire scoop by tuning into this week’s podcast episode or video.
Why do online entrepreneurs seem to lose all their social skills as soon as they hop online?
Because they have been misinformed, or simply just don’t know any better. But the #1 way to increase your leads and ultimately your sales is to start talking to people, not at people.
During this week’s show, I share the three ways that you can add conversations to your marketing efforts. These may seem simple, but I challenge you to look at your most recent marketing efforts to see how many you have implemented. Even better, try on on the list below and share your results with me over on LinkedIn. Send me a DM, I love to make new friends.
Meanwhile, let’s dive into those three tips:
1. Ask open-ended questions. Most people naturally ask yes or no or one answer questions. If you practice asking open-ended questions instead, you will find people respond naturally with more words. The more words, the more the algorithm takes notice – the more likely you will show up in more people’s newsfeeds. I share two specific examples during the podcast episode and video. Tune in to hear some client success stories using this method.
2. Listen, listen, listen and then talk. Listening is hard. No one tells you it’s hard, but let’s be real – you are busy, distracted, and most likely interrupted regularly. So is your customer! But when you actively listen to others, you will hear exactly what they are saying and then you have the opportunity to deliver the answer they are hoping and praying for. When you do this, you then become the go-to person for future issues and solutions.
3. Consistency, consistency, consistency. Yes, you’ve heard it before. Are we always perfect at being consistent? No. But does it matter if we are? YES! Tune into this week’s episode or video to learn the most important reasons showing up consistently – especially now is critical to online success.
Want a bonus tip? Catch the whole episode including the bonus by listening here or watching here.
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Until next week, be well and take care!
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