117. Should you automatically add current clients to your email list?
I had a client ask me the other day, should I just go ahead and add all of my previous clients to my email list?
This is a question that comes up more often than not because they are customers after all – I’m sure they want to be on the list. <<<—- this is business owner thinking, not customer thinking.
In this week’s episode, we uncover the three questions to ask yourself before adding anyone to your email list, as well as a simple list of things to consider to keep you aligned with the legalities of email marketing. Listen to the entire episode here or watch the video here.
The best answer for a question is to really dig a little deeper and ask another question.
The short answer to “Should I just automatically add my current clients to my email list?” is no!
You should not just automatically add your current clients to your email list. You must ask explicit permission to be in compliance with the CAN-SPAM act and GDPR. More on that later in the episode.
Now that you’ve had your daily dose of alphabet soup – dive into this week’s episode to see the 3 questions you should ask before you ask your clients for permission to add them to your email list.
1. Will your future emails still give them value even after they have worked with you?
If the answer is meh, or not really – then don’t add them to the list. Nobody wants to be sold something they already own unless there is a new and updated model that is zippier, flashier, and fancier than the one they have.
2. How will you customize your email campaigns to that group of people because they are at a different stage of working with you?
If you can’t answer this question, or you simply don’t know – then you aren’t ready to go down that path. Email customization is powerful, but you have to have the bandwidth and process in place to ensure that the people you want to receive a certain email series receive that series and not a bunch of random people because there was a tech fail. This is a more advanced email technique – so don’t fret if you aren’t there yet. Just keep it in the back of your mind as a “you will get there idea”.
3. Will your current customers be interested or find value in your future promotions?
This is probably the most critical question of the three – because if you don’t have something to sell your future customers, why would you put them into an email funnel? Sometimes stepping back and seeing things from the eyes of our customers will help us make better decisions. Dive deep into these three questions by tuning into the entire episode.
At the end of the episode, you can learn what the CAN-SPAM act and GDPR are as well as the quickest way to ensure you are in compliance. I also share some best email marketing practices in this week’s episode. Be sure to tune in so you don’t miss any of this week’s email marketing truth speak. Watch here or listen here or watch the video here.
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Until next week, be well and take care!
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