Listen to this week’s episode:

110. You Built It Why Haven’t They Come?

You followed all the guru’s advice and built your sales funnel but . . .

. . no one is opt-ing in.  Worse, no one is buying.  What the heck?  You did EVERYTHING right.  Why isn’t this working?  It takes one of two things to get a sales funnel set up:

Either a lot of time


A pretty hefty investment.


When it isn’t working it can be infuriating and leave you feeling hopeless.  Alas, all is not lost.  There are still tweaks that you can make.  In this week’s episode, I share the 3 reasons most sales funnels fail. Dive into the entire episode here.

Don’t give up on your funnel until you fix these three things first.

20 years of experience in marketing has taught me, everything can be fixed.  That includes your sales funnel.  If your emails aren’t performing, no one is signing up for your freebie or you’re not selling any products, then this week’s episode was made for you.

1. You’re too general.

Somewhere along the way you probably bought into the story that broader is better.  Well, in an ultra-competitive world (think the internet) the opposite has proven to be true.  Those who try to help everyone, market to everyone, and sell to everyone, end up serving no one.  Why? Because people are searching for a specific solution to their specific problem.  When you are offering a basketful of generic solutions, they will just assume that you can’t help them with their specific problem.  Or worse, they will be confused about what you do and they won’t waste time wondering if you can help them, they will just move on to someone who can. In this week’s episode, I give you a couple of simple examples, you can check those out here.

2. You are your own best-kept secret.

Oh boy! You’ve spent hours getting your copy right.  You have just the right image.  You checked and double-checked everything and now you wait. And wait. And wait.  Where is everyone?  Well, here’s the thing – no one knows about your awesome new stuff because . . . you didn’t tell them about it.  So many times I have worked with clients who have created a new website, landing page, or freebie and they are astounded when the internet gods have not smiled on them and sent them a bushel full of customers.  ***NOT SO SECRET*** >>> There is no internet magician.  If you want people to find your awesome website, landing page, freebie, or whatever you create you have to promote it.  I know it can be hard to “toot your own horn” but you’re a badass business owner, get out of your own way, and get your stuff out there. The latest research shows you have to put your stuff in front of people a MINIMUM of 8 times before they ever even pay attention.  So put yourself on repeat for a while.

3. You’re not solving a problem.

I alluded to this in number one, people aren’t looking for your product or service.  Seriously!  They aren’t.  They are looking for someone to end their pain.  Whatever the pain may be.  They want a solution, they want it now and they don’t want to have to work to find it.  The easier you can make it for them to understand that you can help them get out of pain, the faster they will move from not knowing who you are to a customer.  But, if you focus your marketing on what you do – you will lose out every time. To overcome losing out on them and their business, solve problems.

I give you an extra bonus in the episode,

tune in to get the extra tip on how to ensure that your sales funnel is doing EXACTLY what you want it to.

If you loved this episode . . . 

I would be so grateful if you would share it with a friend and leave me a review over on iTunes so that we can help more people grow their businesses.

You can listen to the entire episode here:

Love this episode?  We would love a Review! Don’t forget to subscribe so you don’t miss any episodes!

sales funnel roadmap

82% of Small Businesses Fail Without A Great Sales Funnel!


Yours doesn't have to.

The Sales Funnel Guide is your roadmap to creating a customer journey that attracts more leads, builds long-term relationships, and increases sales.



You have Successfully Subscribed!

5 Days to an Irresistible Free Download

September 21st-25th

 Is your free download forever on your to-do list? What if you could get it done in 5 Days and check it OFF of your to-do list? You can! The bonus, you will avoid email list envy because you will FINALLY be growing your list!


You have Successfully Subscribed!

Register for the Live Training

Grow Your Email List. Grow Your Business.

Wednesday, June 22nd,9am PT/12pm ET




You have Successfully Subscribed!

5 Days to FINALLY Create Your Opt-in

August 1st-August 31st

 Let's face it, you need an opt-in. EVERYONE needs an opt-in if they are in business today. But if yours is forever on your to-do list, I've got a solution for you. Let's FINALLY get it done in 5 Days and you can forever more check it OFF of your to-do list. Added bonus it will finally start earning it's worth by growing your email list.

Including a LIVE Training on Friday August 9th at  12pm ET

You have Successfully Subscribed!

Sign Up To Be Notified

When the Simple Marketing System Program Opens

Winter 2020




You have Successfully Subscribed!

Own your audience optin image

Register for the LIVE Training



Thursday, December 2nd

9 am PT/1 pm ET 


You have Successfully Subscribed!

Enter your name and email address and click the button below to get immediate access to the 11 Marketing Strategy Mistakes To Avoid



You have Successfully Subscribed!

Small Business Marketing Doesn't Have to Be Complicated


5 Simple Steps Will Help You Create A Strong Business Foundation

p>Grab this free checklist to ensure you aren't missing a beat when it comes to setting up your small business online. 



You have Successfully Subscribed!

Reignite Your Mojo and Plan Your 2022 Success


Your guide to reigniting your mojo and planning the best 2022 ever!


You have Successfully Subscribed!

email challenge waitlist

Take back your time and increase your sales and sanity!


Join the 5-day email challenge and create a welcome series that will knock your new subscriber's socks off!

Coming January 2022. 

Join the waitlist now!


You have Successfully Subscribed!

350 Words To Help You Steer Clear of the SPAM Folder

Download this 350-word checklist and avoid these words when writing your emails or headlines so you can avoid the SPAM folder and get more of your emails read and clicked on.


You have Successfully Subscribed!

Start writing emails that work to build trust and sell more services!

Download the FREE Welcome Emails That Work Guide now!


You have Successfully Subscribed!

Write an email welcome series that builds trust and sells more services

(the easy way)!

Download the FREE Welcome Emails That Work Guide now!


You have Successfully Subscribed!

Get on the list & be the first to know when

the Email Breakthrough Academy Opens.

You have Successfully Subscribed!

Pin It on Pinterest

Find this helpful?

Please share it with a friend.