110. You Built It Why Haven’t They Come?
You followed all the guru’s advice and built your sales funnel but . . .
. . no one is opt-ing in. Worse, no one is buying. What the heck? You did EVERYTHING right. Why isn’t this working? It takes one of two things to get a sales funnel set up:
Either a lot of time
A pretty hefty investment.
When it isn’t working it can be infuriating and leave you feeling hopeless. Alas, all is not lost. There are still tweaks that you can make. In this week’s episode, I share the 3 reasons most sales funnels fail. Dive into the entire episode here.
Don’t give up on your funnel until you fix these three things first.
20 years of experience in marketing has taught me, everything can be fixed. That includes your sales funnel. If your emails aren’t performing, no one is signing up for your freebie or you’re not selling any products, then this week’s episode was made for you.
1. You’re too general.
Somewhere along the way you probably bought into the story that broader is better. Well, in an ultra-competitive world (think the internet) the opposite has proven to be true. Those who try to help everyone, market to everyone, and sell to everyone, end up serving no one. Why? Because people are searching for a specific solution to their specific problem. When you are offering a basketful of generic solutions, they will just assume that you can’t help them with their specific problem. Or worse, they will be confused about what you do and they won’t waste time wondering if you can help them, they will just move on to someone who can. In this week’s episode, I give you a couple of simple examples, you can check those out here.
2. You are your own best-kept secret.
Oh boy! You’ve spent hours getting your copy right. You have just the right image. You checked and double-checked everything and now you wait. And wait. And wait. Where is everyone? Well, here’s the thing – no one knows about your awesome new stuff because . . . you didn’t tell them about it. So many times I have worked with clients who have created a new website, landing page, or freebie and they are astounded when the internet gods have not smiled on them and sent them a bushel full of customers. ***NOT SO SECRET*** >>> There is no internet magician. If you want people to find your awesome website, landing page, freebie, or whatever you create you have to promote it. I know it can be hard to “toot your own horn” but you’re a badass business owner, get out of your own way, and get your stuff out there. The latest research shows you have to put your stuff in front of people a MINIMUM of 8 times before they ever even pay attention. So put yourself on repeat for a while.
3. You’re not solving a problem.
I alluded to this in number one, people aren’t looking for your product or service. Seriously! They aren’t. They are looking for someone to end their pain. Whatever the pain may be. They want a solution, they want it now and they don’t want to have to work to find it. The easier you can make it for them to understand that you can help them get out of pain, the faster they will move from not knowing who you are to a customer. But, if you focus your marketing on what you do – you will lose out every time. To overcome losing out on them and their business, solve problems.
I give you an extra bonus in the episode,
tune in to get the extra tip on how to ensure that your sales funnel is doing EXACTLY what you want it to.
If you loved this episode . . .
I would be so grateful if you would share it with a friend and leave me a review over on iTunes so that we can help more people grow their businesses.
You can listen to the entire episode here:
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