109. Why Your Landing Page Isn’t Working
You can have the best freebie in the world, but . . .
. . if no one wants it or opts-in, how good is it really? Not so good. If you are struggling with getting people to sign up for your free download, it is costing you more than just email subscribers, it’s costing you money and new customers. If you wonder how all the “other people” are getting traction when you are lucky to get people to visit your website, or if you are wondering why your list isn’t growing – this week’s Feed U Podcast episode is for you. I break down the three reasons your freebie isn’t working and tell you how to fix it so you can get some traction, increase your sales, and finally reach the people that need you. You can tune into the entire episode here.
Before you even think about running ads, you will want to fix these few things first.
Running ads is a great way to increase traffic to your website and get in front of some new peeps, but if you don’t have your landing page and free giveaway in spit spot shape, you might as well fogettaboutit. This week’s episode is going to help you make sure that you are putting your best foot forward – let’s dive in.
1. Your freebie is crap.
It’s better that you hear these things from a friend, seriously! If you are putting something out there that is not useful to your people, they simply walk away. Leaving you scratching your head wondering, what in the heck? The reality is, the internet is crowded. People are smart. Buyers are smarter. They know giving you their email address has the potential to open them up to endless sales emails. (you wouldn’t do that though, would you?). Which means you have to be smarter. You have to offer something that is SO good, that they can’t resist. A great measurement is to put something out there that your competitors are charging for. Before you freak out and say to yourself “I can’t give away the farm for free!” Stop that thought. Here’s the deal. People pay for processes. If they could do it themselves, they would have done it by now. They will pay you for the system to get it done (the less time the better). So giving away a doozie piece of that process is just the thing to get them hooked and wanting more.
2. You want too much info
This one won’t apply to everyone, but there are definitely some doozies out there. People are protective of their info. The more information you ask them to provide, the less likely they will complete the opt-in form. The easier you make it for your new lead to say yes, the greater the chance they will say yes. Adding a checkbox asking for permission to email them for example. Only asking for a name and email address. Only the first name is even better. Keep it simple, give the relationship a chance to grow. Do your due diligence in showing up, and building the relationship instead of asking for their social security number on the first date. That would not only a “no” but a “hell no!” The moral of the story, less is more. Ask for less and then as time goes on, trust builds and they will provide you with more info.
3. Where the heck is your CTA?
I can’t tell you how many emails I have looked at and wondered, what in the heck was the point of that email? If you aren’t laying out breadcrumbs for your clients to follow in your emails, then don’t even bother emailing them. You MUST have a call to action (CTA) in every single one. Does this mean selling them your product every time? Absolutely not! A call to action can be to gather your newest resource, listen to your latest podcast, watch your latest video, any number of things. Just keep them moving through the funnel whenever possible.
I give you an extra bonus in the episode,
listen here to get the extra tip on how to increase your sales. It’s a goodie too.
If you loved this episode . . .
I would be so grateful if you would share it with a friend and leave me a review over on iTunes so that we can help more people grow their businesses.
You can listen to the entire episode here:
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