108. 3 Email Sequences You Can Use To Increase Sales
Can I see a show of hands real quick?
How many of you out there reading have set up a single email to deliver your free download and have called it an email sequence?
My guess is that more than one of your raised your hand.
But the reality is that it takes 8 times or more for the human brain to absorb information.
Meaning, if you aren’t staying in front of your leads at least 8 times, they have already forgotten about you.
In this week’s Feed U Podcast episode, I talk about the 3 most important email sequences you can create in your business. You can tune into the entire episode here.
Before you start to worry . . .
These sequences are important, but, they don’t all have to be set up right this minute. I know you have a business to run and sometimes marketing takes a back burner. In the episode, I go into detail about each sequence. I encourage you to choose which one you think will have the biggest impact on your business today and start there.
Without further ado, here’s the short version of those email sequences:
1. The Nurture Sequence
This is the sequence that is your “hey, good to know you” sequence. It’s your opportunity to build the relationship, gain trust, and move that need subscriber into a paid product. You CANNOT do that in one email. It will take some insight into your customer and also some ingenuity. This is critical if you are growing your list and trying to convert new leads into customers. Also, leads shouldn’t drop off into oblivion after this sequence, strategize where they can go next.
2. The Re-Engagement (break up) Sequence
I talk quite in-depth about the mindset around the break-up sequence in Episode 108, but here’s the dealio. If you have peeps on your list that aren’t opening or engaging with your emails, you are paying for those peeps. Regardless of what you send them. If they aren’t interested, let them go and make room for the people who DO want to hear from you. Holding onto subscribers for vanity is not helping your business. It is MUCH better to have a list of leads than it is to have a list of emails who never buy from you.
3. Cart Abandon Sequence
I lay down some serious stats in this piece of the episode regarding conversion. >>>SNEAK PEAK<<< sending a cart abandon sequence can increase your sales by 85%. But, there’s a caveat to that number – I break it all down in the episode. The short version of this, is these are HOT HOT HOT leads. Yep just like the Buster Poindexter song. So why in the world would you let them walk away? I walk through how this cart abandon sequence can work whether you have a product or service-based business. Tune in to get the entire scoopity doop.
If you loved this episode . . .
I would be so grateful if you would share it with a friend and leave me a review over on iTunes so that we can help more people grow their businesses.
You can listen to the entire episode here:
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