107. Why Your Marketing Is Being Ignored
Why is your marketing being ignored?
Marketing can be summed up by one phrase, get the right message in front of the right people at the right time.
But, what most businesses do is create one message for everyone. If your potential client is not at that phase of their customer journey, they are going to pass you by like a wooly sweater sale in July.
In this week’s podcast episode I share the three ways to stop the scroll, grab the attention of your audience, and get traction with your marketing.
I even threw in a bonus tip to help you narrow down your messaging. You can listen to the complete episode here.
Here are the cliff notes for you:
The biggest mistake most business owners make is trying to create one version of their messaging that applies to everyone. I spend the first 10ish minutes of Episode 107 explaining the buyers’ journey (customer journey) in very simple terms.
There are three levels, learn about those here and only the first level has buyers that are ready to pull out their credit card and buy. But . . . don’t get your dancing pants on yet . . . that’s only a conversion rate of 8%. Which means, you are leaving the other 91% singing in the rain. We have GOT to go get that other 81 %, otherwise, we are working too hard and constantly struggling to find new customers.
After you figure out where your new lead is on the buyers’ journey. . .
Then your marketing traction boils down to 3 simple things.
1. Delivering the right message (in their language) to the right person at the right time.
2. Making sure you stay top of mind, that they know who you are and how to buy your products or services.
3. Standing out from the crowd (read stop being a snooze fest!)
I cover each of those in-depth in this episode, plus give you a bonus tip on how to find the words your audience is looking for (in case you’re stuck!). You can listen to the whole episode here.
If you loved this episode . . .
I would be so grateful if you would share it with a friend and leave me a review over on iTunes so that we can help more people grow their businesses.
You can listen to the entire episode here:
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