Which email strategy will give you up to a 3800% return on investment?

If your a frequent podcast listener and you haven’t guessed yet, I will be surprised.  If you’ve tuned into any number of Feed U Podcast episodes, you know I’m a HUGE fan of email marketing done right.  Notice that last part “done right”. In Episode 106 of the Feed U Podcast, I lay out some of the latest email marketing stats that will have you salivating.

If you’re ready to take your marketing to task, then this is the episode for you.

Email is the best return on investment marketing strategy hands down. In this week’s episode, I give you the facts, stats, and tips on how to clean up your email and make it work for you and your business.  Listen to the entire episode here.

First, the facts:

According to this Hubspot Study,

Every $1 spent on email marketing has a return on investment of $38. 

If we compare that to the average cost of a Google ad which is approximately $2 in ROI for every $1 spent (campaign monitor) there is a big difference in ROI. So, maybe $38 doesn’t seem like much.  Let’s take a real-world example.  If you were to spend $100 on your email marketing using the average ROI you could generate $3800. Now, let’s compare that to Google. That same $100 would only generate $200. $200 vs. $3800, I know which I would pick.

73% of millennials prefer business communication via email.

This stat surprised even me.  Millennials being known for their text preferences, who knew that they actually preferred to do business via email? So what does that mean to you? If you are trying to woo the millennial generation, you better up your email game. (more tips on that in the episode)

78% of marketers have seen an increase in email engagement in the last 12 months.

What does that mean to you? You’re not a marketer (or maybe you are). Well, those marketers represent brands and businesses. They work with all types of industries and are giving their perspective based on the success of their clients.  That means you. If it’s working for them, it can and will work for you. Let’s take note of one VERY important word in that stat.  “engagement”.  Not only are subscribers opting in and receiving the email, but they are also in some way engaging with the email.  Translation – they are opening, reading, and or clicking – or all three. Engagement is the key.  If you can get in front of your audience and get them to engage, that is when profit shifts happen.

In Episode 106 several other stats are mentioned, give it a listen to get all the latest email marketing data.

I also give you my perspective on why people are more engaged now and will be in the future as well as 5 hiccups to avoid with your email marketing so that you can gain traction and not steer your subscribers away or toward your competitors.  Tune in to the episode to get all the details.

What did you learn from this episode? 

Come and tell me in the Facebook Group. Not in the group yet? Consider this your official invitation to join the Small Business Builders Community in the Facebook Group. Small Business owners unite to feed each other with inspiration, information, experiences, and knowledge.

Listen to the entire episode here:

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