104. The #1 Reason Your Email Marketing Is Failing
Email marketing can seem overwhelming . . .
And when you aren’t having the success you want, it can also be frustrating. But, you could have picked up some really bad habits along the way that are not helping you in the way of email marketing success. This week I share three email experiences, my reaction, and how to improve them in Episode 104 of the Feed U Podcast.
If you’re sick of fighting with your email conversion, tune in to this week’s episode and learn:
The #1 thing that is causing your email marketing to fail and three important lessons to learn from, so you don’t eliminate your customer connection before you even have a chance to build it. Losing your leads before they have even had the chance to get to know you and fall in love with your brand.
In the episode, I talk about the GDPR (which is legal speak for don’t add people to your list without permission.) I also reference this interview Episode with Aidan Durham. She gives you the entire scoop on GDPR and what it means to your email marketing and your business.
I also give you 3 specific “no go” email experiences that you DO NOT want to repeat. This episode is short but mighty and you definitely want to tune in to get all the details. I talk about being on the receiving email end from someone who only shows up when they are ready to sell me into something and how yucky it feels to be used for sales and ignored the rest of the time.
This isn’t nurturing, this is straight-up used car salesman territory and there are better ways to grow and build your audience.
I also talk about audience size and how size is MUCH less important than engagement and interest in you and what you do. You need to listen to the whole episode to get all the details on that.
The second example was from my experience of signing up for a new membership. How the onboarding system went (or in this case, didn’t) and how to ensure that providing your new customers a top-notch experience will skyrocket you past the competition. There were some definite hiccups in this process, and I share them with you here.
Last but not least, I tell you the story about the email from someone I met over 5 years ago and I never asked to be on their list. (See GDPR note above). This is not only a great way to piss people off (had to be said) but it’s also illegal in a LOT of places (all of Europe, CA, HI, MD, MA, NJ, NY, WA, and the list keeps growing.) Protecting personal data is A BIG DEAL. Just ask Mark Zuckerberg who had to fork out $5 Billion dollars in fines. This is a PRIME example of what not to do. Be sure to listen in as I talk you through that example.
That’s a wrap for this week. I would love to hear which email marketing “don’t” you’ve experienced from this episode. Head on over to the Facebook group and let me know.
What did you learn from this episode?
Come and tell me in the Facebook Group. Not in the group yet? Consider this your official invitation to join the Small Business Builders Community in the Facebook Group. Small Business owners unite to feed each other with inspiration, information, experiences, and knowledge.
Listen to the entire episode here:
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