102. The #1 Thing You Can Do To Scale Your Business This Year
I know underneath all your goals for your business is the one thing you TRULY want.
It’s what we all want. Why we got into this entrepreneurial gig, to begin with. Freedom. Sweet freedom. But, if you’re like most of us – freedom is in a land far far away. Probably where Tattoo lives with Mr. Roarke.
But, what if the only thing getting in your way of sweet sweet freedom was you?
In Episode 102 I share the #1 thing that you can do to scale your business this year. And, you may not like the answer. Or you may surprise yourself and realize the answer was there all along, you just couldn’t see the forest through the trees. You can listen to the entire episode here.
But, in case you’re in a hurry – the brief synopsis of what I talk about this week is below.
My personal experience and working with clients taught me that there are three problems getting in the way of you scaling your business right now.
1. You’re stuck in your head.
As an entrepreneur, this isn’t an unusual place to be, but when it comes to moving forward it’s more than a tad inconvenient. If you stay stuck in your thoughts, dreams, and worries – you aren’t taking action. With no action, comes no movement forward. No movement forward means no change. Without changing things up, whether it’s adding team members to offset your workload or more products to increase sales, there is no additional revenue. Meaning, you can’t scale. Not a fun place to be (ask me I know ALL about it!) If this is you, don’t panic – I have a simple solution below. You can also listen to the episode to get the entire scoopidy-doop.
2. You have lots of ideas, LOTS – but you aren’t putting any of them into action.
Similar to #1 above, lack of action will keep you stuck. But in addition, acting on all these ideas and doing all the things, is exhausting and 1000% confusing to your audience. While you’re trying to put out every fire and do every darn thing to make your customers happy, new customers are bewildered by what you actually do. Which means you stay stuck. And usually, you are stuck doing a bunch of crapola you don’t even like doing. Tune in to hear all about the crazy beginnings of my business (talk about all the things, I’m tired just reminiscing!)
3. You think you have it all figured out, only nobody else wants what you’ve figured out.
There is nothing worse than spending weeks, months, or even years creating a product that you put your heart and soul into and then realizing when the cart opens – crickets. Not one single bite of interest. It is frustrating and disappointing, to say the least. But, it could have all been avoided. All the endless work, time, and energy spent creating a product you love but that no one else wants or will pay for.
It came to me this week during a call with a friend. To survive this crazy ride of business ownership, the #1 thing you need to solve the issues above is a Business Therapist.
Seriously! Hear me out.
A business therapist (B.T. for short) is not there to tell you what to do like a coach or mastermind group would. (Although they can be a business therapist – more on that below.)
A true B.T. is there to bounce ideas off of. To give you the real truth and nothing but the truth, just like Judge Judy – even when you don’t want to hear it. They are going to give you the feedback you need, the kick in the butt you deserve (so you can get a move on), and a different perspective. Something we don’t have access to when we are in the thick of it in our own business.
You see, most of us walk around with blinders on (that’s what we’re supposed to do, kinda). But, with that determined focus, we can easily get stuck. We need that support system to pull us out of the weeds and keep us moving forward. That’s where your business therapist comes in. They help you put a stop to (or at least advise you to write them down and get them out of your head) all of your ideas and encourage you to take action on just one.
Take one small step forward so you can get your groove back (just like Stella!)
Where do I find my own B.T.?
I give you a ton of tips on places to look and criteria to filter people through in the episode. I highly suggest you go over there and listen so you can get the scoop on how to find your B.T. But the shortlist is, everywhere. You can find them in masterminds, coaching programs, friends, networking groups, industry groups, online. You just have to know what to look for.
Why do I need a B.T.?
I can hear the naysayers already. I don’t need no stinking business therapist. I want to encourage you to ask yourself a few questions if you’re knocking it before you try it. If you have it all figured out, is your stuff selling the way you want it to? Are you working endless hours with no increase in revenue? Have you launched that new product or course you keep talking about? Do you end the day going WTH did I get done today?
If you answered yes, then you my friend, are stuck. Whether you realize it or not. I hope you’ll give the episode a listen to find the best way for you to move forward, grow, scale and create the impact that your audience, customers, and the world are waiting for.
That’s a wrap for this week. I would love to hear what stood out to you about finding your own business therapist or anything else you gathered from this episode. Head on over to the Facebook group and let me know.
What did you learn from this episode?
Come and tell me in the Facebook Group. Not in the group yet? Consider this your official invitation to join the Small Business Builders Community in the Facebook Group. Small Business owners unite to feed each other with inspiration, information, experiences, and knowledge.
Listen to the entire episode here:
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