101. 5 Steps To Attracting Your Audience
You know building an audience is critical to selling your products and services.
And I will bet you are looking for some magical tip, trick or technique. But the reality is, that audience building has more to do with you than it does what you do. This is why this episode is dedicated to the 5 steps you have to have under your belt in order to effectively build your audience.
Getting clear about your audience, mindset, and message will save the day.
I have spent some time in the trenches building my audience and building the audiences of my clients. In Episode 101 I share all the lessons I’ve learned, and that they’ve learned to successfully connect, grow, and create raving fans. You can listen to the entire episode here.
1. Be you, there is only one of you.
Sometimes it’s easy to convince ourselves that we need to be someone other than who we are. But, there is only one us. What would you say if I told you that there are people out there looking for you? Just you. Not Sally, Joe, or Bob. You! You were put on this planet to create impact and help others. No one can do it as you do, so embrace it, say it out loud and say it loud enough for your people to find you. There are no new ideas, just new ways of teaching and learning the ideas out there. So beat your drum and be you. Your people and your heart will thank you.
2. Be clear about what you offer.
Clarity sells What doesn’t sell is confusion. If you aren’t clear about who you serve and how you help them, your people CANNOT find you. They won’t find you. There is a lot of noise out there and you can’t stand out if you don’t take a stand. It can be scary as shiitake to niche down and talk only to your people, but in this week’s episode I share a story a lady who did just that. She is KILLING it by the way. Tune in to hear the whole scoop.
3. Ask the people (your people) what they want.
There is nothing worse than guessing what people want to hear, read, or buy. Just ask them already. If you don’t know where to start, this week’s episode gives you some killer tips. Check-in and listen to how I helped one of my clients recently save a TON of time, energy and frustration by not creating what she wanted to create, but instead creating what her people were asking for. She loves me, and you will too. 😀
4. Do your homework.
One of the best ways to grow your audience is to get in front of another person’s audience. But, there are some right ways and some not so good ways to get in front of other audiences. I share some of the emails I get regularly from people pitching to be on the podcast (and there are some doozies) as well as, some ideas to branch out and find your people in similarly aligned niches. Listen to all the details here. Along with those details, be sure to show up and give value, be gracious to your host/hostess, and don’t waste their time by pitching them your spiel without doing your homework. It’s rude and the fastest way to have your email end up in the trash folder. Nobody wants that.
5. Check-in with your why (often).
When building your audience, it’s SUPER important to check-in with why you are growing your audience. Why you want to help that specific group of people. What it will mean when you reach _______ number of subscribers or followers. What belief or meaning have you attached to that goal? And, is it in alignment with where you really want your business and life to go? Keep in mind, this shifts all the dang time. And that is OK. In fact, it’s more than OK. Go with the flow, this is your life and your business. You are allowed to create them as you wish. I go through some specifics on this in the episode, give it a listen.
That’s a wrap for this week. I would love to hear what stood out to you about growing your audience from this episode. Head on over to the Facebook group and let me know.
What did you learn from this episode?
Come and tell me in the Facebook Group. Not in the group yet? Consider this your official invitation to join the Small Business Builders Community in the Facebook Group. Small Business owners unite to feed each other with inspiration, information, experiences, and knowledge.
Listen to the entire episode here:
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